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Dock Lights

Pass

Dock Lights scores 70 out of 100, a Pass. Shoppers spend $506K a year here, search demand grew +93.6% this quarter, and returns run at 2.6% of orders.

Flapen Score
70
70 / 100
Top 1% of 9,536 Tools & Home Improvement niches · +22 vs the category median of 48
Market size
$506K/yr395K searches / yr
90-day growth
+93.6%search demand this quarter
Competition
29%top-5 click share · 32 brands · 63 sellers

Flapen Score

Dock Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Dock Lights is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dock Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Dock Lights 395K times last year and spent an estimated $506K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $506K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+93.6%
Conversion, latest week
3.0%
Market size, estimated
$506Ka year
Peak month
June3.1× the quietest month
Top search term
dock lights66K searches a year

02 · Price

A sale here is worth $43.07.

Listings sell for $43.07 on average, from $13.77 to $101.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $43.07 that is $4K to $11K a year per listing.

Average price
$43.07inside the $15 to $100 sweet spot
Price range
$13.77–$101.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #46 within Landscape Lighting. It carries 2,293 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
2.9%
Average rank
#46in Landscape Lighting
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,293per listing
Listings tracked
61

04 · Newcomers

Amazon counts 10 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dock Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$10K$20K$30K$40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 flat

Sellers

63

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

29%

Top 20: 70%

Open market

44%

  • VOLISUN19%
  • addlon9%
  • SOLPEX9%
  • AGPTEK7%
  • INCX6%
  • Peasur5%

Demand

Dock Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Dock Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dock lights66K/yr
  • solar dock lights48K/yr
  • flat solar lights outdoor waterproof37K/yr
  • dock lights solar powered waterproof27K/yr
  • flat solar lights26K/yr
  • solar puck lights outdoor waterproof27K/yr
  • solar puck lights23K/yr
  • solar dock lights outdoor waterproof22K/yr
  • dock solar lights11K/yr
  • outdoor puck lights16K/yr

Reviews and returns

What reviews say buyers love and hate about Dock Lights

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
2.6%of orders come back
“Breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dock Lights questions

Answered from the same tracked data.