- Flapen Score
- 26 / 100Ranks 9,388 of 9,536 Tools & Home Improvement niches · −22 vs the category median of 4826
- Market size
- $139K/yr44K searches / yr
- 90-day growth
- -35.7%search demand this quarter
- Competition
- 63%top-5 click share · 1 brands · 46 sellers
Flapen Score
Ditra Heat against its category
The dotted line is the Tools & Home Improvement average. Past it, Ditra Heat is stronger. Inside it, weaker.
Market
The Ditra Heat market on Amazon at a glance
Shoppers on Amazon United States searched for Ditra Heat 44K times last year and spent an estimated $139K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 26 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -35.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $139Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- ditra heat membrane7K searches a year
02 · Price
A sale here is worth $394.02.
Listings sell for $394.02 on average, from $25.19 to $811.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $394.02 that is $0 to $39K a year per listing.
- Average price
- $394.02above the $15 to $100 sweet spot
- Price range
- $25.19–$811.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$39K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 44.0% of listings are out of stock. The average listing ranks #282 within Flooring. It carries 147 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 44.0%
- Average rank
- #282in Flooring
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 147per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Ditra Heat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Schluter Ditra-Heat Electric Floor Heating Membrane 1/4 Thickness
- Price
- $371.41
- Rating
- 4.8/5
- Reviews
- 450
- Age
- 12y ago

Schluter Ditra-Heat Electric Floor Heating Membrane with Uncoupling Waterproofing Vapor Management and Load Support - Ideal for Tiles and Stone - 1/4 Thickness 8.4 Square Feet - DH5MA
- Price
- $25.19
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 12y ago

Schluter Ditra-Heat-E-HK Electric Floor Heating Cable Kit with Temperature Sensors - Ideal for Interior Tile Floors - Minimal EMF Twisted Pair Cables 120V 105.8 Feet - DHEHK12032
- Price
- $322.43
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 12y ago

Schluter Ditra-Heat-E-RT Thermostat with Built-in Ground Fault Circuit Interrupter - Ideal for Home Floor Heating - Programmable Touchscreen Energy Tracking 3.5 Display - DHERT102/BW
- Price
- $237.39
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 10y ago

Schluter Ditra Membrane Tile underlayment 10 to 323 sq ft Rolls (323)
- Price
- $627.23
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 7y ago
Trending
90-day click momentum
Schluter Ditra-Heat-E-HK Electric Floor Heating Cable Kit with Temperature Sensors - Ideal for Interior Tile Floors - Minimal EMF Twisted Pair Cables 120V 105.8 Feet - DHEHK12032
- Price
- $322.43
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 12y ago

Schluter Ditra Membrane Tile underlayment 10 to 323 sq ft Rolls (323)
- Price
- $627.23
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 7y ago

Schluter Ditra-Heat-E-HK Electric Floor Heating Cable Kit with Temperature Sensors - Ideal for Interior Tile Floors - Minimal EMF Twisted Pair Cables 120V 35.3 Feet - DHEHK12011
- Price
- $203.52
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11y ago

Schluter Ditra-Heat-E-HK Electric Floor Heating Cable Kit 120V 52.9 Ft.
- Price
- $228.81
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 12y ago

Schluter Ditra-Heat-E-HK Electric Floor Heating Cable Kit 120V 240.2 Ft.
- Price
- $505.32
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 11y ago
Newest
by launch date
Schluter Ditra-Heat-E-RS1 Smart Thermostat Floor Warming System Compatible with Control4 Home Automation Platform - Built-in GFCI App Voice Home Assist - DHERT105/BW
- Price
- $293.28
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 3y ago

Schluter Ditra-Heat-PS Peel and Stick Uncoupling Membrane with Pressure-Sensitive Adhesive - Floor Warming and Waterproofing - No Thin-Set Required 134.5 Square Feet Roll - DHPS512M
- Price
- $465.69
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 3y ago

Schluter Ditra-Heat-Duo Uncoupling Membrane with Integrated Sound Control and Thermal Break - Ideal for Multi-Story Construction - 5/16 Thickness 108 Square Feet Roll - DHD810M
- Price
- $427.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Schluter Ditra Membrane Tile underlayment 10 to 323 sq ft Rolls (323)
- Price
- $627.23
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 7y ago

Schluter DITRA Heat Kit DHEKRTW12040 With WiFi Touchscreen Thermostat
- Price
- $787.33
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Schluter100%
- Open — no brand owns it (0%)
Demand
Ditra Heat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Ditra Heat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ditra heat membrane7K/yr
- ditra heat12K/yr
- schluter heated floor kit6K/yr
- schluter ditra heat4K/yr
- schluter heated floor system5K/yr
- ditra heat kit5K/yr
- schluter ditra heat kit4K/yr
- ditra-heat1K/yr
Reviews and returns
What reviews say buyers love and hate about Ditra Heat
We read the reviews and the return reasons for every product selling here.
“I said well thats false advertising and misleading information”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ditra Heat questions
Answered from the same tracked data.









