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Ditra Heat

Fail

The top 5 brands take 100% of clicks, so Ditra Heat is a Fail.

Flapen Score
26
26 / 100
Ranks 9,388 of 9,536 Tools & Home Improvement niches · −22 vs the category median of 48
Market size
$139K/yr44K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
63%top-5 click share · 1 brands · 46 sellers

Flapen Score

Ditra Heat against its category

The dotted line is the Tools & Home Improvement average. Past it, Ditra Heat is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ditra Heat market on Amazon at a glance

Shoppers on Amazon United States searched for Ditra Heat 44K times last year and spent an estimated $139K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.8%
Market size, estimated
$139Ka year
Peak month
February2.1× the quietest month
Top search term
ditra heat membrane7K searches a year

02 · Price

A sale here is worth $394.02.

Listings sell for $394.02 on average, from $25.19 to $811.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $394.02 that is $0 to $39K a year per listing.

Average price
$394.02above the $15 to $100 sweet spot
Price range
$25.19–$811.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$39K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 44.0% of listings are out of stock. The average listing ranks #282 within Flooring. It carries 147 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
44.0%
Average rank
#282in Flooring
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
147per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Ditra Heat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Schluter100%
  • Open — no brand owns it (0%)

Demand

Ditra Heat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Ditra Heat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ditra heat membrane7K/yr
  • ditra heat12K/yr
  • schluter heated floor kit6K/yr
  • schluter ditra heat4K/yr
  • schluter heated floor system5K/yr
  • ditra heat kit5K/yr
  • schluter ditra heat kit4K/yr
  • ditra-heat1K/yr

Reviews and returns

What reviews say buyers love and hate about Ditra Heat

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Value For Money”
25%of negative reviews mention “Advertised Vs Actual Product”
2.8%of orders come back
“I said well thats false advertising and misleading information”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ditra Heat questions

Answered from the same tracked data.