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Display Lights

Fail

The top 5 brands take 99% of clicks, so Display Lights is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$300K/yr279K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
53%top-5 click share · 6 brands · 17 sellers

Flapen Score

Display Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Display Lights is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Display Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Display Lights 279K times last year and spent an estimated $300K. The top 5 brands take 99% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
3.6%
Market size, estimated
$300Ka year
Peak month
August1.8× the quietest month
Top search term
display lights71K searches a year

02 · Price

A sale here is worth $29.96.

Listings sell for $29.96 on average, from $9.77 to $56.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $29.96 that is $7K to $15K a year per listing.

Average price
$29.96inside the $15 to $100 sweet spot
Price range
$9.77–$56.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #72 within Wall Lights. It carries 3,641 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#72in Wall Lights
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,641per listing
Listings tracked
34

04 · Newcomers

Amazon counts 12 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
38 months

Products

Top Display Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

17

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

0%

  • EZVALO90%
  • MCGOR4%
  • TECOMLIGHT3%
  • ERMTCTS1%
  • BLS1%
  • Lumtide1%

Demand

Display Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Display Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • display lights71K/yr
  • ezvalo under cabinet lighting70K/yr
  • ezvalo30K/yr
  • ezvalo led motion sensor light9K/yr
  • stove light13K/yr
  • cordless cabinet lights with remote32K/yr
  • cabin lights9K/yr
  • ezvalo under cabinet lights8K/yr
  • ezvalo motion sensor light6K/yr
  • showcase lights9K/yr

Reviews and returns

What reviews say buyers love and hate about Display Lights

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Charging”
2.5%of orders come back
“Will not charge”
A buyer, on “Charging”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Display Lights questions

Answered from the same tracked data.