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Dishwasher Insulation Blanket

Fail

Shoppers spend only $89K a year here, so Dishwasher Insulation Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$89K/yr55K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
71%top-5 click share · 12 brands · 35 sellers

Flapen Score

Dishwasher Insulation Blanket against its category

The dotted line is the Tools & Home Improvement average. Past it, Dishwasher Insulation Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Insulation Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Dishwasher Insulation Blanket 55K times last year and spent an estimated $89K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
7.5%
Market size, estimated
$89Ka year
Peak month
November1.5× the quietest month
Top search term
dishwasher insulation blanket33K searches a year

02 · Price

A sale here is worth $21.37.

Listings sell for $21.37 on average, from $11.49 to $30.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.37 that is $2K to $5K a year per listing.

Average price
$21.37inside the $15 to $100 sweet spot
Price range
$11.49–$30.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #559 within Plumbing. It carries 211 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#559in Plumbing
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
211per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dishwasher Insulation Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

35

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • WUBOECE23%
  • Tafbrik16%
  • SURPOUF16%
  • Cedolio12%
  • ProSuites10%
  • Frienda6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Dishwasher Insulation Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dishwasher Insulation Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher insulation blanket33K/yr
  • dishwasher insulation14K/yr
  • dishwasher blanket4K/yr
  • dishwasher sound insulation4K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Insulation Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Thickness”
3.1%of orders come back
“This stuff was much denser than the original”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dishwasher Insulation Blanket questions

Answered from the same tracked data.