Is Disco Lights profitable to sell on Amazon United States?

Flapen scores Disco Lights 47 out of 100 on Amazon United States, a Fail. Shoppers spend $695K a year across 28 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew -8.6% in the last 90 days.

How competitive is the Disco Lights niche on Amazon United States?

19 brands and 32 sellers compete in Disco Lights on Amazon United States. The top 5 Disco Lights products take 60% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Disco Lights?

Disco Lights buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. Returns run at 5.4% of orders, which is high.

When does demand for Disco Lights peak?

Search demand for Disco Lights on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Disco Lights niche?

Disco Lights sells for $30.75 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.96 to $122.84. The average product has 5,549 reviews, the count a new listing must catch up to.

Disco Lights

Fail

Demand is soft, at -8.6% this quarter, so Disco Lights is a Fail.

Filters High Returns

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $695K/yr559K searches / yr
90-day growth: -8.6%search demand this quarter
Competition: 60%top-5 click share · 19 brands · 32 sellers

Flapen Score

Disco Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Disco Lights is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Disco Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Disco Lights 559K times last year and spent an estimated $695K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months: 559K
Growth, 90 days vs prior 90: -8.6%
Conversion, latest week: 4.0%
Market size, estimated: $695Ka year
Peak month: December2.1× the quietest month
Top search term: disco lights141K searches a year

02 · Price

A sale here is worth $30.75.

Listings sell for $30.75 on average, from $7.96 to $122.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $30.75 that is $23K to $31K a year per listing.

Average price: $30.75inside the $15 to $100 sweet spot
Price range: $7.96–$122.84
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: $23K–$31K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #43 within Novelty Lighting. It carries 5,549 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #43in Novelty Lighting
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 5,549per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 37 months

Products