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Disco Ball

Maybe

Shoppers spend $2.3M a year here. But returns run at 5.8% of orders, so Disco Ball is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$2.3M/yr3.6M searches / yr
90-day growth
+12.7%search demand this quarter
Competition
42%top-5 click share · 37 brands · 45 sellers

Flapen Score

Disco Ball against its category

The dotted line is the Tools & Home Improvement average. Past it, Disco Ball is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Disco Ball 3.6M times last year and spent an estimated $2.3M. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
2.6%
Market size, estimated
$2.3Ma year
Peak month
December2.2× the quietest month
Top search term
disco ball1.9M searches a year

02 · Price

A sale here is worth $25.11.

Listings sell for $25.11 on average, from $5.86 to $85.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $25.11 that is $100K to $126K a year per listing.

Average price
$25.11inside the $15 to $100 sweet spot
Price range
$5.86–$85.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$100K–$126K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #251 within Novelty Lighting. It carries 2,325 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.8%
Average rank
#251in Novelty Lighting
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,325per listing
Listings tracked
46

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Disco Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$93K$187K$280K$374K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

45

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

42%

Top 20: 75%

Open market

45%

  • YD Youdepot21%
  • Alytimes15%
  • Luditek7%
  • MTLEE6%
  • VULGBUNEE4%
  • The Dreidel Company3%

Demand

Disco Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Disco Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco ball1.9M/yr
  • disco ball decor522K/yr
  • disco348K/yr
  • disco balls281K/yr
  • disco decor81K/yr
  • disco ball decorations74K/yr
  • disco ball party decorations74K/yr
  • mirror ball56K/yr
  • large disco ball47K/yr
  • hanging disco ball39K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Ball

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Cord is short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disco Ball questions

Answered from the same tracked data.