Direct Burial Electrical Wire

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+52.7%

Conversion, latest week

3.6%

Market size, estimated

$326Ka year

Peak month

May3.3× the quietest month

Top search term

direct burial wire21K searches a year

Listings sell for $85.65 on average, from $31.27 to $302.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $85.65 that is $9K to $21K a year per listing.

Average price

$85.65inside the $15 to $100 sweet spot

Price range

$31.27–$302.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$9K–$21K

Returns

2.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #299 within Electrical Wire. It carries 631 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

85%

Out of stock, average day

0.3%

Average rank

#299in Electrical Wire

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

631per listing

Listings tracked

33

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

57 months