direct burial electrical wire
Worth a lookShows a sweet-spot price point ($85.65 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$85.65avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good630.91avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$326K$326K/yr · 106K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$31.27–$302.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, direct burial electrical wire is a $326K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
direct burial electrical wire market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $257K–$343K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 88%
- Out of stock
- 0.3%
- Avg brand age
- 57 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
5%
- FIRMERST29%
- Southwire28%
- energeaster19%
- VN Infinite quality11%
- Stock Wire4%
- YDDECW3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×
Top direct burial electrical wire search terms
- direct burial wire21K/yr
- underground wire17K/yr
- 12/2 direct burial wire10K/yr
- underground electrical wire7K/yr
- 12/2 uf wire8K/yr
- 12/2 underground wire5K/yr
- direct bury electrical wire5K/yr
- 12/2 outdoor wire4K/yr
- uf-b 12/2 outdoor electrical wire4K/yr
- uf cable4K/yr
Top direct burial electrical wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft
FIRMERST$93.644.8★261 rev
Southwire 12/2 UF B Wire with Ground 100 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V
Southwire$92.754.8★3,924 rev
12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★67 rev
Southwire UF-B Underground Feeder Cable 12/2 AWG 250 ft
Southwire$172.164.8★3,924 rev
VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)
VN Infinite quality$55.304.8★39 rev
Newest
by launch date12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.0467 rev
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.7951 rev
12/2 UF-B Wire 250 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$183.0267 rev
14/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$148.2251 rev
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.6667 rev
Trending
90-day click momentum12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$95.044.6★
12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$48.664.6★
12/2 UF-B Wire 250 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$183.024.6★
14/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$148.224.9★
14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects
energeaster$37.794.9★
What buyers say about direct burial electrical wire
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good quality”
“As advertised”
“Works great”
“Easy to work with, very flexible”
“Robust”
“Durable and worth the money”
“The wire was the correct size”
“Easy to hookup”
“paired well with the Sunvie connectors”
What buyers complain about
“Cost $200+ for one month”
“not exactly as they said”
“It doesnt come much easier than this”
“It's grey and heavy”
“Wouldn't work for what w we needed”
“Not the quality”
“durability I expected from something designed for outdoor use”
“The cover on the former turned brittle”
Top return reasons
Common questions
- Is direct burial electrical wire profitable to sell on Amazon United States?
- The niche generates $326K/yr across 33 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the direct burial electrical wire niche?
- 10 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in direct burial electrical wire?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ease Of Use. The return rate is 2.0%.
- When does demand for direct burial electrical wire peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.
- What does it cost to enter the direct burial electrical wire niche?
- Listings span $31.27–$302.18; the average listing price is $85.65 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.