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54

dimming light bulbs

Worth a look

Shows a sweet-spot price point ($19.48 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.

Market size 37Growth 18Conversion 60Competition 72Returns 75Price range 77Avg price 86Brand share 80Review moat 43Quality gap 35

Avg price

Great$19.48

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$8.57–$37.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,220.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$183K

$183K/yr · 180K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dimming light bulbs is a $183K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dimming light bulbs market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$195K–$244K
units × avg price
Conversion rate
5.2%
Avg BSR
#644
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

69

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

42%

Top 20: 74%

Open market

41%

  • SANSI17%
  • Linkind15%
  • MAXvolador10%
  • E ENERGETIC LIGHTING9%
  • UPWATT4%
  • POLARPRA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Top dimming light bulbs search terms

  • dimming light bulbs35K/yr
  • 6500k led light bulbs20K/yr
  • brightest light bulb19K/yr
  • high lumen led bulb16K/yr
  • super bright led light bulb19K/yr
  • a19 dimmable led bulb11K/yr
  • ultra bright light bulb8K/yr
  • bright led bulb10K/yr
  • extremely bright light bulb8K/yr
  • foco led para casa5K/yr
All search terms

Top dimming light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$11K9%$16K12%$22K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dimming light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow47%

“Bright light”

Value For Money12%

“Fairly priced”

Quality-Overall8%

“Excellent Product”

Bulb Flicker/Dimming/Color6%

“No flickering either”

Advertised Vs Actual Product5%

“As advertised”

Assembly/Installation3%

“Installing these was a great move”

Color3%

“Bright Colors”

Efficiency2%

“Works great in the bathroom”

Ease Of Use2%

“Convenient POS”

Durability1%

“The build quality feels solid and durable, giving me confidence in its long-term performance”

What buyers complain about

Bulb Flicker/Dimming/Color19%

“it started flickering”

Durability17%

“DO NOT LAST”

Brightness/Shine/Glow13%

“Very dim”

Quality-Overall9%

“quality control on my box has failed”

Functionality-Overall5%

“Do not work well”

Color5%

“Color too yellow”

Value For Money3%

“They aren't cheap”

Size-Overall3%

“To big”

Advertised Vs Actual Product3%

“not at all as described”

Connectivity-Overall2%

“I could not connect”

Top return reasons

Bulb Flicker/Dimming/Color21%
Size-Overall20%
Brightness/Shine/Glow19%
Color13%
Advertised Vs Actual Product6%
Functionality-Overall5%
Compatibility-Overall4%
Value For Money3%
Connectivity-Overall3%
Defective Material/Parts2%

Common questions

Is dimming light bulbs profitable to sell on Amazon United States?
The niche generates $183K/yr across 52 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the dimming light bulbs niche?
34 brands and 69 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in dimming light bulbs?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.0%.
When does demand for dimming light bulbs peak?
Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the dimming light bulbs niche?
Listings span $8.57–$37.93; the average listing price is $19.48 (sweet spot $15–$100). The average incumbent carries 2,221 reviews — the moat a new listing must climb.