Dimmer Switch
MaybeShoppers spend $4.6M a year here. But demand is soft, at -16.9% this quarter, so Dimmer Switch is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 4855
- Market size
- $4.6M/yr3.1M searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 80 sellers
Flapen Score
Dimmer Switch against its category
The dotted line is the Tools & Home Improvement average. Past it, Dimmer Switch is stronger. Inside it, weaker.
Market
The Dimmer Switch market on Amazon at a glance
Shoppers on Amazon United States searched for Dimmer Switch 3.1M times last year and spent an estimated $4.6M. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $4.6Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- dimmer light switch902K searches a year
02 · Price
A sale here is worth $29.51.
Listings sell for $29.51 on average, from $10.70 to $88.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $29.51 that is $89K to $118K a year per listing.
- Average price
- $29.51inside the $15 to $100 sweet spot
- Price range
- $10.70–$88.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $89K–$118K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Switches & Dimmers. It carries 3,650 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Switches & Dimmers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,650per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dimmer Switch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lutron Diva LED+ Dimmer Light Switch for Dimmable LED 150 Watt Single-Pole or 3-Way DVCL-153P-WH White
- Price
- $31.15
- Rating
- 4.6/5
- Reviews
- 5,743
- Age
- 15y ago
Lutron Ariadni/Toggler LED+ Dimmer Light Switch for Dimmable LED Halogen and Incandescent Dimmer Switch 150W Single-Pole/3-Way AYCL-153P-WH White
- Price
- $23.67
- Rating
- 4.6/5
- Reviews
- 7,245
- Age
- 14y ago
ELEGRP Digital Dimmer Light Switch for 300W Dimmable LED/CFL Lights and 600W Incandescent/Halogen Single Pole/3-Way LED Slide Dimmer Wall Plate Included UL Listed 6 Pack Matte White
- Price
- $58.06
- Rating
- 4.3/5
- Reviews
- 5,033
- Age
- 5y ago
Leviton SureSlide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures 66741-W White
- Price
- $20.05
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 3mo ago
BESTTEN 2 Pack Dimmer Light Switch Universal Lighting Control Single Pole or 3 Way Compatible with LED Dimmable Lamp CFL Incandescent Halogen Bulb Decorator Wallplate Included UL Listed White
- Price
- $19.50
- Rating
- 4.2/5
- Reviews
- 4,810
- Age
- 7y ago
Trending
90-day click momentum
ThunderWay 5 Pack Slide Dimmer Light Switch Single Pole or 3-Way LED Dimmer Switch for 300W Dimmable LED/CFL Lights and 700W Incandescent/Halogen Wall Plate Included ETL Listed White
- Price
- $46.08
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
Leviton SureSlide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures 66741-W White
- Price
- $20.05
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 3mo ago
Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White
- Price
- $19.32
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3mo ago
Leviton Decora Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures DSL01-LW White
- Price
- $22.89
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 3mo ago
Amico Dimmer Light Switch Single-Pole or 3-Way Slide Dimmer Switches for Led Lights Suitable for 150W Dimmable LED/CFL and 600W Incandescent/Halogen Wall Plate Included ETL Listed 1 Pack White
- Price
- $10.74
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 7mo ago
Newest
by launch dateLeviton SureSlide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures 66741-W White
- Price
- $20.05
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 3mo ago
Leviton Decora Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures DSL01-LW White
- Price
- $22.89
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 3mo ago
Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White
- Price
- $19.32
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3mo ago
Amico Dimmer Light Switch Single-Pole or 3-Way Slide Dimmer Switches for Led Lights Suitable for 150W Dimmable LED/CFL and 600W Incandescent/Halogen Wall Plate Included ETL Listed 1 Pack White
- Price
- $10.74
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 7mo ago
ThunderWay 5 Pack Slide Dimmer Light Switch Single Pole or 3-Way LED Dimmer Switch for 300W Dimmable LED/CFL Lights and 700W Incandescent/Halogen Wall Plate Included ETL Listed White
- Price
- $46.08
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
80
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
11%
- Lutron34%
- Leviton21%
- ELEGRP16%
- BESTTEN10%
- Amico5%
- ECOELER4%
- Open — no brand owns it (6 brands, 11%)
Demand
Dimmer Switch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Dimmer Switch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dimmer light switch902K/yr
- dimmer switch499K/yr
- lutron dimmer switch242K/yr
- dimmer switches for led lights196K/yr
- led dimmer switch184K/yr
- dimmer switches141K/yr
- light dimmer switch150K/yr
- leviton dimmer switch125K/yr
- dimmable light switch114K/yr
- dimmer85K/yr
Reviews and returns
What reviews say buyers love and hate about Dimmer Switch
We read the reviews and the return reasons for every product selling here.
“Lutron Low quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Dimmer Switch questions
Answered from the same tracked data.