Dimmer Switch

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

5.0%

Market size, estimated

$4.6Ma year

Peak month

November1.5× the quietest month

Top search term

dimmer light switch902K searches a year

Listings sell for $29.51 on average, from $10.70 to $88.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $29.51 that is $89K to $118K a year per listing.

Average price

$29.51inside the $15 to $100 sweet spot

Price range

$10.70–$88.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$89K–$118K

Returns

5.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Switches & Dimmers. It carries 3,650 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Switches & Dimmers

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,650per listing

Listings tracked

31

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

53 months