Is dimmer plug profitable to sell on Amazon United States?

The niche generates $296K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (43/100).

How competitive is the dimmer plug niche?

8 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in dimmer plug?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 6.2% — above our launch gate.

When does demand for dimmer plug peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the dimmer plug niche?

Listings span $11.80–$29.52; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.

dimmer plug

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$18.62

avg listing price — sweet spot $15–$100

Price range

Great$11.80–$29.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$296K

$296K/yr · 268K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,251.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, dimmer plug is a $296K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dimmer plug market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $372K–$466K; units × avg price
Conversion rate: 5.9%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

TOPGREENER35%
Leviton30%
DEWENWILS16%
TREATLIFE7%
Leymays6%
Kasa Smart4%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top dimmer plug search terms

dimmer plug58K/yr -6.2%4.9% conv.
lamp dimmer43K/yr -1.7%4.4% conv.
dimmer switch for lamp32K/yr -26.9%5.2% conv.
plug in dimmer19K/yr -1.8%5.5% conv.
lamp dimmer switch20K/yr -21.8%3.4% conv.
light dimmer plug12K/yr -2.2%5.3% conv.
plug in dimmer switch13K/yr +3.9%4.3% conv.
plug in dimmer switch for lamps10K/yr -23.3%5.0% conv.
dimmer for lamp8K/yr -6.6%5.3% conv.
plug-in dimmers6K/yr +39.8%2.0% conv.

All search terms

Top dimmer plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOPGREENER Table-Top Plug in Dimmer for Table or Floor Lamps Slide Control Works with 360 Watt Incandescent/Halogen and 150 Watt Dimmable CFL/LED Off at Lowest dim 6ft Cord TGTTDL300-W White

TOPGREENER$12.024.4★6,992 rev

Leviton Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs TBL03-10E Black

Leviton$14.224.5★7,458 rev

Leviton Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs TBL03-10W White

Leviton$12.434.5★7,458 rev

TOPGREENER Table-Top Plug in Dimmer for Table or Floor Lamps Slide Control Works with 360 Watt Incandescent/Halogen and 150 Watt Dimmable CFL/LED Off at Lowest dim 6ft Cord TGTTDL300-BK Black

TOPGREENER$13.994.4★6,992 rev

Leymays Lamp Dimmer Switch Extension Cord Plug in Dimmer - Rotary Control for 150 Watt Dimmable Lights - Christmas Village Houses Lights Cord Salt Light - 6 ft Cord

Leymays$11.804.2★232 rev

Newest

by launch date

TOPGREENER Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs 6.1 FT Cord White

TOPGREENER$13.7247 rev

6mo ago

Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White

Leviton$23.99123 rev

1y ago

TREATLIFE 2 in 1 Dimmer Plug with Remote No Smart Features Wireless Remote Control Outlet Up to 100FT Range Plug-in Dimmer Switch for Dimmable Bulbs String Lights Max Power 300W

TREATLIFE$29.52308 rev

2y ago

TREATLIFE Dimmer Plug with 100FT Wireless Remote Control IP44 Weather Resistance Outdoor Dimmer for String Lights Lamps Patio Lights Max Power 400W

TREATLIFE$24.00811 rev

2y ago

GMY Plug in Dimmer Switch for Lamp with Timer Remote Control Indoor Dimmer for String Lights Outlet Used for Dimmbale Patio Lights 100ft RF Range FCC Certified Input AC100-240V

GMY$24.49244 rev

3y ago

What buyers say about dimmer plug

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product15%

“Worked as Advertised”

Brightness/Shine/Glow14%

“Excellent quality and expanded range of brightness”

Quality-Overall13%

“Excellent product”

Ease Of Use11%

“easy to adjust”

Assembly/Installation7%

“Easy set up”

Efficiency6%

“In daily use it does its job reliably”

Value For Money5%

“and relatively affordable”

Socket/Port/Plug4%

“Great smart plug”

Functionality-Overall3%

“The functionality is excellent”

Compatibility-Overall2%

“Works great and integrates with Apple Home”

What buyers complain about

Durability20%

“Broke on first use”

Functionality-Overall14%

“Dont work as wanted”

Quality-Overall12%

“GARBAGE PRODUCT”

Brightness/Shine/Glow11%

“do t like bright lights”

Bulb Flicker/Dimming/Color7%

“Makes bulb flicker”

Compatibility-Overall3%

“Not compatible”

Value For Money3%

“The item cost me $16.32”

Size-Overall3%

“The slider base is small”

Connectivity-Overall2%

“Can be a challenge to pair”

Ease Of Use2%

“Didn't work easy”

Top return reasons

Functionality-Overall19%

Bulb Flicker/Dimming/Color16%

Compatibility-Overall14%

Brightness/Shine/Glow12%

Connectivity-Overall8%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Size-Overall5%

Socket/Port/Plug3%

Value For Money2%

Common questions

Is dimmer plug profitable to sell on Amazon United States?: The niche generates $296K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (43/100).
How competitive is the dimmer plug niche?: 8 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in dimmer plug?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 6.2% — above our launch gate.
When does demand for dimmer plug peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the dimmer plug niche?: Listings span $11.80–$29.52; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.