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Dimmer Plug

Fail

The top 5 brands take 93% of clicks, so Dimmer Plug is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$296K/yr268K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
64%top-5 click share · 8 brands · 39 sellers

Flapen Score

Dimmer Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Dimmer Plug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmer Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Dimmer Plug 268K times last year and spent an estimated $296K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.9%
Market size, estimated
$296Ka year
Peak month
December1.9× the quietest month
Top search term
dimmer plug58K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $11.80 to $29.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $18.62 that is $19K to $23K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$11.80–$29.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$23K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Switches & Dimmers. It carries 3,252 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Switches & Dimmers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,252per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dimmer Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$30K$59K$89K$118K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

39

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • TOPGREENER35%
  • Leviton30%
  • DEWENWILS16%
  • TREATLIFE7%
  • Leymays6%
  • Kasa Smart4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dimmer Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dimmer Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimmer plug58K/yr
  • lamp dimmer43K/yr
  • dimmer switch for lamp32K/yr
  • plug in dimmer19K/yr
  • lamp dimmer switch20K/yr
  • light dimmer plug12K/yr
  • plug in dimmer switch13K/yr
  • plug in dimmer switch for lamps10K/yr
  • dimmer for lamp8K/yr
  • plug-in dimmers6K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmer Plug

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
20%of negative reviews mention “Durability”
6.2%of orders come back
“Broke on first use”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dimmer Plug questions

Answered from the same tracked data.