Dimmable Smart Plug
FailShoppers spend only $48K a year here, so Dimmable Smart Plug is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $48K/yr56K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 60 sellers
Flapen Score
Dimmable Smart Plug against its category
The dotted line is the Tools & Home Improvement average. Past it, Dimmable Smart Plug is stronger. Inside it, weaker.
Market
The Dimmable Smart Plug market on Amazon at a glance
Shoppers on Amazon United States searched for Dimmable Smart Plug 56K times last year and spent an estimated $48K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $48Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- smart dimmer plug20K searches a year
02 · Price
A sale here is worth $24.97.
Listings sell for $24.97 on average, from $6.40 to $53.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.97 that is $2K to $6K a year per listing.
- Average price
- $24.97inside the $15 to $100 sweet spot
- Price range
- $6.40–$53.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Home Automation Devices. It carries 9,718 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Home Automation Devices
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 9,718per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dimmable Smart Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White
- Price
- $23.99
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago

Kasa Outdoor Smart Dimmer Plug IP64 Plug- in Dimmer for Outdoor String Lights Compatible with Alexa Google Assistant & SmartThings Long Wi-Fi Range 2.4Ghz No Hub Required ETL Certified(KP405)
- Price
- $17.19
- Rating
- 4.3/5
- Reviews
- 5,806
- Age
- 4y ago

TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)
- Price
- $20.39
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 1y ago

New One 2 Pack 2.4G WiFi Dimmable Smart Plug Smart Outlet Dimmer Plug Alexa Google Assistant No Hub Required
- Price
- $39.85
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 3y ago

MoesGo Smart WiFi Power Dimmer Plug 2.4 GHz WiFi Brightness Adjust Timer Socket for Dimmable CFL LED and INC Tuya Smart Life App Remote Control Compatible with Alexa and Google Home White
- Price
- $20.73
- Rating
- 3.9/5
- Reviews
- 279
- Age
- 4y ago
Trending
90-day click momentum
Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White
- Price
- $10.21
- Rating
- 4.5/5
- Reviews
- 7,993
- Age
- 1y ago

2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White
- Price
- $6.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Leviton Decora Smart Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D215P-1RW White
- Price
- $23.55
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 4y ago

MoesGo Smart WiFi Power Dimmer Plug Brightness Adjust Timer Socket Tuya Smart Life App Remote Control Compatible with Alexa and Google Home 2 Pack White
- Price
- $37.33
- Rating
- 3.9/5
- Reviews
- 279
- Age
- 3y ago

Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 2 Pack
- Price
- $18.85
- Rating
- 4.5/5
- Reviews
- 13,726
- Age
- 2y ago
Newest
by launch date
2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White
- Price
- $6.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Tapo Outdoor Smart Dimmer Plug for Outdoor Lights Matter Energy Monitoring App Control IP65 Weather Resistant Works with Siri Alexa Google ETL Certified 150WLED/CFL 2.4GHZ WiFi Only P430M
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 1,097
- Age
- 1y ago

Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White
- Price
- $23.99
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago

TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)
- Price
- $20.39
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 1y ago

Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White
- Price
- $10.21
- Rating
- 4.5/5
- Reviews
- 7,993
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
60
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
23%
- Leviton19%
- Kasa Smart16%
- Tapo14%
- new one13%
- MoesGo8%
- Eva's Light7%
Demand
Dimmable Smart Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Dimmable Smart Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart dimmer plug20K/yr
- dimmable smart plug20K/yr
- smart plug with dimmer5K/yr
- smart plug dimmer7K/yr
- dimmer smart plug5K/yr
Reviews and returns
What reviews say buyers love and hate about Dimmable Smart Plug
We read the reviews and the return reasons for every product selling here.
“Impossible to connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dimmable Smart Plug questions
Answered from the same tracked data.









