dimmable smart plug
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.97avg listing price — sweet spot $15–$100
Price range
Great$6.40–$53.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,717.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, dimmable smart plug is a $48K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dimmable smart plug market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
60
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
23%
- Leviton19%
- Kasa Smart16%
- Tapo14%
- new one13%
- MoesGo8%
- Eva's Light7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.2×
Top dimmable smart plug search terms
- smart dimmer plug20K/yr
- dimmable smart plug20K/yr
- smart plug with dimmer5K/yr
- smart plug dimmer7K/yr
- dimmer smart plug5K/yr
Top dimmable smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White
Leviton$23.994.4★123 rev
Kasa Outdoor Smart Dimmer Plug IP64 Plug- in Dimmer for Outdoor String Lights Compatible with Alexa Google Assistant & SmartThings Long Wi-Fi Range 2.4Ghz No Hub Required ETL Certified(KP405)
Kasa Smart$17.194.3★5,806 rev
TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)
Tapo$20.394.0★280 rev
New One 2 Pack 2.4G WiFi Dimmable Smart Plug Smart Outlet Dimmer Plug Alexa Google Assistant No Hub Required
new one$39.854.2★78 rev
MoesGo Smart WiFi Power Dimmer Plug 2.4 GHz WiFi Brightness Adjust Timer Socket for Dimmable CFL LED and INC Tuya Smart Life App Remote Control Compatible with Alexa and Google Home White
MoesGo$20.733.9★279 rev
Newest
by launch date
2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White
Generic$6.400 rev
Tapo Outdoor Smart Dimmer Plug for Outdoor Lights Matter Energy Monitoring App Control IP65 Weather Resistant Works with Siri Alexa Google ETL Certified 150WLED/CFL 2.4GHZ WiFi Only P430M
Tapo$21.051,097 rev
Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White
Leviton$23.99123 rev
TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)
Tapo$20.39280 rev
Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White
Amazon Basics$10.217,993 rev
Trending
90-day click momentumAmazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White
Amazon Basics$10.214.5★
2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White
Generic$6.400.0★
Leviton Decora Smart Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D215P-1RW White
Leviton$23.554.7★
MoesGo Smart WiFi Power Dimmer Plug Brightness Adjust Timer Socket Tuya Smart Life App Remote Control Compatible with Alexa and Google Home 2 Pack White
MoesGo$37.333.9★
Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 2 Pack
Govee$18.854.5★
What buyers say about dimmable smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“Easiest Installation”
“Great plug”
“Makes life so much easier”
“Easy to connect”
“The build quality on them is excellent”
“they are affordable”
“As advertised”
“Compatible”
“Works great with the home app”
“Nice timers”
What buyers complain about
“Impossible to connect”
“Did not work”
“didnt last”
“I could not install”
“Plug is unreliable”
“I was very disappointed at the poor quality control”
“Compatibility issues”
“Too expensive”
“Instructions are poor”
“it becomes extremely difficult to work with these”
Top return reasons
Common questions
- Is dimmable smart plug profitable to sell on Amazon United States?
- The niche generates $48K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the dimmable smart plug niche?
- 14 brands and 60 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in dimmable smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.1%.
- When does demand for dimmable smart plug peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dimmable smart plug niche?
- Listings span $6.40–$53.52; the average listing price is $24.97 (sweet spot $15–$100). The average incumbent carries 9,718 reviews — the moat a new listing must climb.