Is dimmable led light bulbs 100 watt equivalent profitable to sell on Amazon United States?

The niche generates $45K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the dimmable led light bulbs 100 watt equivalent niche?

22 brands and 94 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in dimmable led light bulbs 100 watt equivalent?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.3%.

When does demand for dimmable led light bulbs 100 watt equivalent peak?

Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the dimmable led light bulbs 100 watt equivalent niche?

Listings span $7.10–$40.83; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.

dimmable led light bulbs 100 watt equivalent

Worth a look

Shows searches that convert (7.8% search→purchase), but a small market ($45K/yr) keeps it on the watch list.

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great$7.10–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,124.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, dimmable led light bulbs 100 watt equivalent is a $45K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dimmable led light bulbs 100 watt equivalent market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 7.8%
Avg BSR: #498
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

23%

Feit Electric44%
Lepro9%
Brightever8%
Amazon Basics8%
GOZIG4%
Sucolite4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top dimmable led light bulbs 100 watt equivalent search terms

feit electric led bulbs 100w6K/yr +4.9%7.5% conv.
feit 100 watt led light bulb6K/yr -21.1%6.7% conv.
100 watt led light bulbs dimmable5K/yr -25.2%9.7% conv.
dimmable light bulbs 100 watt4K/yr -16.6%5.5% conv.
14w led light bulbs5K/yr -12.3%6.4% conv.
led light bulb dimmable 100w4K/yr -36.2%6.6% conv.
dimmable led light bulbs 100 watt equivalent3K/yr +2.5%3.5% conv.
e26 bulb 100 watt3K/yr +8.3%6.4% conv.

All search terms

Top dimmable led light bulbs 100 watt equivalent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feit Electric A19 LED Light Bulb 100W Eq Non-Dimmable 5CCT 1500 Lumens

Feit Electric$19.754.7★666 rev

Feit Electric A21 LED Light Bulb 100W Eq Dimmable 5CCT 1600 Lumens

Feit Electric$21.634.7★666 rev

Amazon Basics A19 LED Light Bulbs 100 Watt Equivalent Energy Efficient 15W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack

Amazon Basics$15.884.4★1,594 rev

Brightever A19 LED Light Bulbs Dimmable 100W Equivalent LED Bulbs Energy Efficient 12W E26 Bulb Soft White 2700K 1100 Lumens Lightbulbs for Bedroom Living Room Home Office 4-Pack

Brightever$9.394.5★116 rev

Feit Electric White 17.5W LED Bulb 1600 Lumens 1 Count (Pack of 4)

Feit Electric$18.884.6★304 rev

Newest

by launch date

Sigalux A19 100W Equivalent LED Bulbs Daylight 5000K 1500LM Dimmable E26 Base LED Light Bulbs Energy Efficient 14W 15000 Hour Lifespan for Home Lighting 4 Pack

Sigalux$14.27356 rev

6mo ago

Brightever A19 LED Light Bulbs Dimmable 100W Equivalent LED Bulbs Energy Efficient 12W E26 Bulb Soft White 2700K 1100 Lumens Lightbulbs for Bedroom Living Room Home Office 4-Pack

Brightever$9.39116 rev

7mo ago

novapollo Dimmable Light Bulb 100 Watt Equivalent LED Bulbs E26 14W 1600LM 5000K Daylight White A19 Lightbulbs 80+ CRI 15 000 Hour Lifespan - 6 Pack

novapollo$15.1288 rev

10mo ago

IINVGOOD 14W A19 LED Light Bulbs 100-125 Watt Equivalent 12 Packs 1600LM Bright 5000K Daylight White LED Bulbs E26 Medium Base Bulbs for Home Office Bedroom Kitchen CRI 90+ Non-Dimmable

IINVGOOD$17.40251 rev

1y ago

Feit Electric A19 LED Light Bulbs 100W Equivalent 1500 Lumens Neutral White 3000K 15W 11 000-Hour Lifespan General Purpose Indoor/Commercial Use A1600/835/10KLED/4 4 Pack

Feit Electric$7.94103 rev

1y ago

What buyers say about dimmable led light bulbs 100 watt equivalent

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“BRIGHT LIGHTS”

Value For Money14%

“Excellent value”

Bulb Flicker/Dimming/Color8%

“No flickering either”

Advertised Vs Actual Product7%

“As advertised”

Quality-Overall7%

“Great Lighting Quality”

Color4%

“Enjoy the selectable colors”

Efficiency3%

“works for my purpose”

Size-Overall1%

“Perfect fit”

Durability1%

“Long lasting, so far”

Assembly/Installation1%

“Easy installation”

What buyers complain about

Bulb Flicker/Dimming/Color17%

“Flickers constantly”

Durability15%

“Failing after 2 months”

Brightness/Shine/Glow14%

“Not very bright”

Quality-Overall9%

“Bad quality”

Color6%

“or is its color significantly faded”

Functionality-Overall5%

“Switch never worked”

Advertised Vs Actual Product3%

“I think its not what they say it is”

Noise Level2%

“Loud”

Size-Overall2%

“the bulb is so large”

Compatibility-Overall2%

“Often unpairs”

Top return reasons

Brightness/Shine/Glow23%

Bulb Flicker/Dimming/Color22%

Size-Overall17%

Color15%

Advertised Vs Actual Product8%

Functionality-Overall4%

Value For Money3%

Compatibility-Overall3%

Defective Material/Parts2%

Connectivity-Overall1%

Common questions

Is dimmable led light bulbs 100 watt equivalent profitable to sell on Amazon United States?: The niche generates $45K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the dimmable led light bulbs 100 watt equivalent niche?: 22 brands and 94 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in dimmable led light bulbs 100 watt equivalent?: Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.3%.
When does demand for dimmable led light bulbs 100 watt equivalent peak?: Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the dimmable led light bulbs 100 watt equivalent niche?: Listings span $7.10–$40.83; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.