dimmable led light
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.66–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 144K searches
Review moat
Bad4,423.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dimmable led light is a $108K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dimmable led light market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $126K–$158K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.3%
- Avg brand age
- 45 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
73
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
15%
- LEDVANCE35%
- NABKRA13%
- runquiz12%
- GE10%
- HUTUDAN9%
- Satco6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
Top dimmable led light search terms
- non led light bulbs85K/yr
- non led light bulbs 60 watt28K/yr
- light bulbs non led16K/yr
- light bulbs not led7K/yr
- regular light bulbs 60 watt non led7K/yr
Top dimmable led light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sylvania Incandescent Light Bulb 25W A19 Dimmable Medium Base 160 Lumens 2850K Soft White - 2 Pack (10562)
LEDVANCE$4.664.3★1,642 rev
HUTUDAN 6-PCS A19 Halogen Light Bulb 43 Watt 120V E26 Base 60W Replacement Non-LED Bulbs for Table Lamps & Home Lighting
HUTUDAN$24.333.7★26 rev
runquiz Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage
runquiz$24.274.5★717 rev
GE Basic Light Bulbs 60 Watt Soft White A19 (4 Pack)
GE$10.004.6★707 rev
Satco S8525 40 watt A15 Incandescent; Frosted; 2500 Average Rated Hours; 280 lumens; Medium Base; 130 Volts; 4 Bulbs
Satco$7.584.2★665 rev
Newest
by launch date
YXQZH 75 Watt Incandescent Light Bulbs A19 Non Led Incandescent Bulb E26 Base Warm White Shatter Resistant Rough Service 75W Light Bulb for Home Garage Warehouse 4 Pack
YXQZH$17.197 rev
NABKRA 60 Watt Incandescent Light Bulbs A19 60W Incandescent Bulb Shatter Resistant Rough Service Light Bulb (2 Pack) (2)
NABKRA$14.2658 rev
60 Watt Incandescent Light Bulbs A19 Shatter Resistant Rough Service Light Bulb E26 Medium Base Soft White 2 Pack
RESISPA$13.7959 rev
NABKRA 60 Watt Incandescent Light Bulbs A19 60W Light Bulb A19 E26 60W Incandescent Bulb Dimmable 2700K Warm White Light Shatter-Resistant and Durable Bulb
NABKRA$23.7245 rev
NABKRA 75 Watt Incandescent Light Bulbs A19 75 WATT Incandescent Bulb Shatter Resistant Rough Service Light Bulb 75W A19 Shape Soft White-6Pack
NABKRA$25.2145 rev
Trending
90-day click momentumYXQZH 75 Watt Incandescent Light Bulbs A19 Non Led Incandescent Bulb E26 Base Warm White Shatter Resistant Rough Service 75W Light Bulb for Home Garage Warehouse 4 Pack
YXQZH$17.194.0★
60 Watt Incandescent Light Bulbs A19 Shatter Resistant Rough Service Light Bulb E26 Medium Base Soft White 2 Pack
RESISPA$13.794.2★
NABKRA 60 Watt Incandescent Light Bulbs A19 E26 60W Incandescent Bulb Dimmable 2700K Warm White Light Shatter-Resistant and Durable Bulb (4-Pack)
NABKRA$21.793.7★
NABKRA 60 Watt Incandescent Light Bulbs A19 60W Light Bulb A19 E26 60W Incandescent Bulb Dimmable 2700K Warm White Light Shatter-Resistant and Durable Bulb
NABKRA$23.724.0★
HUTUDAN 6-PCS A19 Halogen Light Bulb 43 Watt 120V E26 Base 60W Replacement Non-LED Bulbs for Table Lamps & Home Lighting
HUTUDAN$24.333.7★
What buyers say about dimmable led light
What buyers praise and complain about, mined from review topics.What buyers love
“plenty bright”
“Great Value”
“The color is bright enough”
“As Advertised”
“Great and wonderful vendor and product”
“Great bulbs”
“The fit is straightforward”
“Amazingly they didnt break”
“works well”
“making it easy to see everything”
What buyers complain about
“It broke”
“flickering a lot”
“the glass bulb portion is on the small side”
“Not that bright”
“Lacks Quality”
“Too expensive”
“Only one worked”
“False advertising”
“These are not colored bulbs”
“Burnt out already”
Top return reasons
Common questions
- Is dimmable led light profitable to sell on Amazon United States?
- The niche generates $108K/yr across 21 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the dimmable led light niche?
- 12 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dimmable led light?
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 2.2%.
- When does demand for dimmable led light peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dimmable led light niche?
- Listings span $4.66–$25.63; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 4,424 reviews — the moat a new listing must climb.