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Dim Night Light

Fail

The products selling today already average 4.6★, so Dim Night Light is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$136K/yr189K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 24 sellers

Flapen Score

Dim Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Dim Night Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dim Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Dim Night Light 189K times last year and spent an estimated $136K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
5.9%
Market size, estimated
$136Ka year
Peak month
January1.3× the quietest month
Top search term
dim night light40K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $6.27 to $23.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$6.27–$23.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Wall Lights. It carries 5,752 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Wall Lights
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,752per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dim Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$20K$27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

17%

  • GE20%
  • YUNLEX19%
  • TORANKOS19%
  • L LOHAS LED12%
  • MAZ-TEK7%
  • Sujeet7%
  • Open — no brand owns it (8 brands, 17%)

Demand

Dim Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dim Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dim night light40K/yr
  • warm night light32K/yr
  • soft night light26K/yr
  • very dim night light18K/yr
  • low light night light15K/yr
  • dim night lights plug into wall9K/yr
  • dim night lights for kids15K/yr
  • warm light night light7K/yr
  • night light warm7K/yr
  • night light dim5K/yr

Reviews and returns

What reviews say buyers love and hate about Dim Night Light

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Brightness/Shine/Glow”
1.9%of orders come back
“Very dim”
A buyer, on “Brightness/Shine/Glow”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dim Night Light questions

Answered from the same tracked data.