Is dim night light profitable to sell on Amazon United States?

The niche generates $136K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (44/100).

How competitive is the dim night light niche?

14 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dim night light?

Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 1.9%.

When does demand for dim night light peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dim night light niche?

Listings span $6.27–$23.18; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 5,752 reviews — the moat a new listing must climb.

dim night light

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.27

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.27–$23.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$136K

$136K/yr · 189K searches

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,751.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, dim night light is a $136K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dim night light market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $123K–$153K; units × avg price
Conversion rate: 5.9%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

17%

GE20%
YUNLEX19%
TORANKOS19%
L LOHAS LED12%
MAZ-TEK7%
Sujeet7%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top dim night light search terms

dim night light40K/yr +7.1%4.8% conv.
warm night light32K/yr +6.7%3.6% conv.
soft night light26K/yr +2.7%2.8% conv.
very dim night light18K/yr -2.9%4.8% conv.
low light night light15K/yr +12.0%3.9% conv.
dim night lights plug into wall9K/yr +44.0%7.0% conv.
dim night lights for kids15K/yr -40.5%4.5% conv.
warm light night light7K/yr +30.6%4.2% conv.
night light warm7K/yr +19.6%5.6% conv.
night light dim5K/yr +8.1%5.6% conv.

All search terms

Top dim night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TORANKOS 2 Pack Very Dim Sleep Night Lights Plug into wall Kids Sleep Light Adult Sleep Light Bedroom Night Light Light Sensor LED Dimmable Warm Soft Light Plug in Night Light

TORANKOS$14.754.6★350 rev

YUNLEX 2 Pack Amber Night Light Dusk to Dawn Sensor Warm Glare-Free Reflected Glow 3-Level Dimmer Auto On/Off Plug-in LED Nightlight for Bedroom Kids Bathroom Sleep Baby Nursery Toddler

YUNLEX$12.844.7★3,288 rev

GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 2 Pack

GE$8.524.6★704 rev

L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light

L LOHAS LED$7.164.7★8,546 rev

Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)

Sujeet$9.794.7★9,655 rev

Newest

by launch date

YUNLEX 2 Pack Plug in Sleep Night Light with Motion Sensor and Dusk to Dawn Sensor 3 Modes Soft Glow Stepless Dimming LED Lights for Bedroom Sleep Baby Nursery Kids Toddler Home Decor (Amber)

YUNLEX$14.08318 rev

3mo ago

Lyridz Plug in LED Backlit Night Light with Auto Dusk to Dawn Sensor 1-50 LM Dimmable Warm White Nightlight Indoor for Bedroom Bathroom Kids Room Pet House Kitchen Stairs Hallway 4 Pack

Lyridz$12.16476 rev

1y ago

DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K

DORESshop$10.612,459 rev

1y ago

L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber

L LOHAS LED$16.64312 rev

1y ago

TORANKOS 2 Pack Very Dim Sleep Night Lights Plug into wall Kids Sleep Light Adult Sleep Light Bedroom Night Light Light Sensor LED Dimmable Warm Soft Light Plug in Night Light

TORANKOS$14.75350 rev

2y ago

What buyers say about dim night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow42%

“Bright light”

Night Vision9%

“Great Night Light”

Value For Money7%

“Amazing value”

Quality-Overall7%

“Good light, good quality”

Advertised Vs Actual Product5%

“As described”

Ease Of Use3%

“Easy to use”

Motion Detection3%

“Detects motion appropriately and looks great”

Efficiency3%

“Does the job very well”

Color2%

“great color options”

Design-Overall2%

“Sleek appearance”

What buyers complain about

Brightness/Shine/Glow25%

“Very dim”

Functionality-Overall10%

“Did Not Work”

Durability8%

“Broke after a month”

Size-Overall7%

“The lights are smaller”

Quality-Overall6%

“The build is low quality”

Bulb Flicker/Dimming/Color3%

“Extremely dim”

Advertised Vs Actual Product3%

“Not as described”

Charging3%

“Dont charge”

Color3%

“Too orange”

Defective Material/Parts2%

“One of the lights did not work”

Top return reasons

Brightness/Shine/Glow41%

Size-Overall12%

Color9%

Functionality-Overall8%

Advertised Vs Actual Product7%

Bulb Flicker/Dimming/Color6%

Value For Money4%

Defective Material/Parts2%

Quality-Overall2%

Charging2%

Common questions

Is dim night light profitable to sell on Amazon United States?: The niche generates $136K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (44/100).
How competitive is the dim night light niche?: 14 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in dim night light?: Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 1.9%.
When does demand for dim night light peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dim night light niche?: Listings span $6.27–$23.18; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 5,752 reviews — the moat a new listing must climb.

dim night light

dim night light market data

Competition & brand share

Demand & seasonality

Top dim night light search terms

Top dim night light products on Amazon

Top sellers

Newest

Trending

What buyers say about dim night light

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Tools & Home Improvement