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Dewalt Wire Stripper

Fail

Shoppers spend only $14K a year here, so Dewalt Wire Stripper is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$14K/yr17K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
69%top-5 click share · 8 brands · 94 sellers

Flapen Score

Dewalt Wire Stripper against its category

The dotted line is the Tools & Home Improvement average. Past it, Dewalt Wire Stripper is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Wire Stripper market on Amazon at a glance

Shoppers on Amazon United States searched for Dewalt Wire Stripper 17K times last year and spent an estimated $14K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.1%
Market size, estimated
$14Ka year
Peak month
September1.9× the quietest month
Top search term
dewalt wire stripper15K searches a year

02 · Price

A sale here is worth $72.32.

Listings sell for $72.32 on average, from $6.30 to $530.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $72.32 that is $0 to $7K a year per listing.

Average price
$72.32inside the $15 to $100 sweet spot
Price range
$6.30–$530.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #555 within Strippers. It carries 5,614 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#555in Strippers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,614per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Dewalt Wire Stripper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

94

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • DEWALT57%
  • KLEIN TOOLS13%
  • IRWIN13%
  • STANLEY6%
  • Mr. Pen5%
  • DOWELL3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dewalt Wire Stripper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Dewalt Wire Stripper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Not very good quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dewalt Wire Stripper questions

Answered from the same tracked data.