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Dewalt Heated Vest

Fail

Shoppers spend only $0 a year here, so Dewalt Heated Vest is a Fail.

Flapen Score
23
23 / 100
Ranks 9,475 of 9,536 Tools & Home Improvement niches · −25 vs the category median of 48
Market size
$0/yr44K searches / yr
90-day growth
-59.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 29 sellers

Flapen Score

Dewalt Heated Vest against its category

The dotted line is the Tools & Home Improvement average. Past it, Dewalt Heated Vest is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt Heated Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Dewalt Heated Vest 44K times last year and spent an estimated $0. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-59.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December46.7× the quietest month
Top search term
dewalt heated vest37K searches a year

02 · Price

A sale here is worth $120.32.

Listings sell for $120.32 on average, from $58.12 to $193.59. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $120.32 that is $0 to $12K a year per listing.

Average price
$120.32above the $15 to $100 sweet spot
Price range
$58.12–$193.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #555 within Protective Workwear. It carries 553 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#555in Protective Workwear
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
553per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dewalt Heated Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • DEWALT74%
  • Venustas6%
  • KOVNLO6%
  • ORORO5%
  • SNOW LEOPARD3%
  • KLEIN TOOLS3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dewalt Heated Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 46.7×

Reviews and returns

What reviews say buyers love and hate about Dewalt Heated Vest

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
16%of negative reviews mention “Warmth”
11.5%of orders come back
“after wearing for 30 mins it never really got warm”
A buyer, on “Warmth”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dewalt Heated Vest questions

Answered from the same tracked data.