Is Dewalt Chalk Line profitable to sell on Amazon United States?

Flapen scores Dewalt Chalk Line 46 out of 100 on Amazon United States, a Fail. Shoppers spend $61K a year across 20 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +3.6% in the last 90 days.

How competitive is the Dewalt Chalk Line niche on Amazon United States?

6 brands and 95 sellers compete in Dewalt Chalk Line on Amazon United States. The top 5 Dewalt Chalk Line products take 61% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Dewalt Chalk Line?

Dewalt Chalk Line buyers on Amazon United States complain most about Quality-Overall, Durability, and Material Quality. Returns run at 1.1% of orders.

What does it cost to enter the Dewalt Chalk Line niche?

Dewalt Chalk Line sells for $21.66 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.34 to $45.63. The average product has 1,068 reviews, the count a new listing must catch up to.

Dewalt Chalk Line

Fail

The top 5 brands take 99% of clicks, so Dewalt Chalk Line is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $61K/yr52K searches / yr
90-day growth: +3.6%search demand this quarter
Competition: 61%top-5 click share · 6 brands · 95 sellers

Flapen Score

Dewalt Chalk Line against its category

The dotted line is the Tools & Home Improvement average. Past it, Dewalt Chalk Line is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Dewalt Chalk Line market on Amazon at a glance

Shoppers on Amazon United States searched for Dewalt Chalk Line 52K times last year and spent an estimated $61K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months: 52K
Growth, 90 days vs prior 90: +3.6%
Conversion, latest week: 5.5%
Market size, estimated: $61Ka year
Top search term: milwaukee chalk line19K searches a year

02 · Price

A sale here is worth $21.66.

Listings sell for $21.66 on average, from $9.34 to $45.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.66 that is $0 to $2K a year per listing.

Average price: $21.66inside the $15 to $100 sweet spot
Price range: $9.34–$45.63
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,452 within Measuring & Layout Tools. It carries 1,068 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 30%
Prime listings: 75%
Out of stock, average day: 3.3%
Average rank: #1,452in Measuring & Layout Tools
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 1,068per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 78 months

Products