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Dewalt 20v 12ah Battery

Fail

Shoppers spend only $29K a year here, so Dewalt 20v 12ah Battery is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$29K/yr12K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
76%top-5 click share · 9 brands · 98 sellers

Flapen Score

Dewalt 20v 12ah Battery against its category

The dotted line is the Tools & Home Improvement average. Past it, Dewalt 20v 12ah Battery is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt 20v 12ah Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Dewalt 20v 12ah Battery 12K times last year and spent an estimated $29K. The top 5 brands take 90% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.9%
Market size, estimated
$29Ka year
Top search term
dewalt 20v 12ah battery7K searches a year

02 · Price

A sale here is worth $82.82.

Listings sell for $82.82 on average, from $32.22 to $230.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $82.82 that is $0 to $8K a year per listing.

Average price
$82.82inside the $15 to $100 sweet spot
Price range
$32.22–$230.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,458 within Battery Packs & Chargers. It carries 803 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#1,458in Battery Packs & Chargers
Average rating
3.70 starsAmazon United States average 4.42 stars
Average reviews
803per listing
Listings tracked
12

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
12 months

Products

Top Dewalt 20v 12ah Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

98

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • DEWALT49%
  • Eagglew24%
  • SANIU9%
  • VelgoNyx6%
  • Zuliati3%
  • HOCHSTERN3%
  • Open — no brand owns it (3 brands, 7%)

Search terms

Top Dewalt 20v 12ah Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt 20v 12ah battery7K/yr
  • dewalt 20v battery 12ah3K/yr
  • dewalt 20v max battery12ah2K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt 20v 12ah Battery

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Battery Life”
29%of negative reviews mention “Battery Life”
1.9%of orders come back
“Junk batteries”
A buyer, on “Battery Life”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dewalt 20v 12ah Battery questions

Answered from the same tracked data.