Dewalt
MaybeShoppers spend $39.4M a year here. But prices span $4.65–$752.29, mostly outside the sweet spot, so Dewalt is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 4857
- Market size
- $39.4M/yr29.3M searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 16%top-5 click share · 44 brands · 536 sellers
Flapen Score
Dewalt against its category
The dotted line is the Tools & Home Improvement average. Past it, Dewalt is stronger. Inside it, weaker.
Market
The Dewalt market on Amazon at a glance
Shoppers on Amazon United States searched for Dewalt 29.3M times last year and spent an estimated $39.4M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 29.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39.4M a year.
- Searches, last 12 months
- 29.3M
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $39.4Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- dewalt6.8M searches a year
02 · Price
A sale here is worth $100.53.
Listings sell for $100.53 on average, from $4.65 to $752.29. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $100.53 that is $201K to $251K a year per listing.
- Average price
- $100.53above the $15 to $100 sweet spot
- Price range
- $4.65–$752.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $201K–$251K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #76 within Sockets & Socket Sets. It carries 6,199 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 99%
- Out of stock, average day
- 0.9%
- Average rank
- #76in Sockets & Socket Sets
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 6,199per listing
- Listings tracked
- 142
04 · Newcomers
Amazon counts 10 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dewalt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)
- Price
- $143.28
- Rating
- 4.8/5
- Reviews
- 1,247
- Age
- 2y ago

DEWALT 20V MAX Cordless Drill and Impact Driver Power Tool Combo Kit Includes 2 Batteries Charger and Bag (DCK240C2)
- Price
- $142.73
- Rating
- 4.7/5
- Reviews
- 60,528
- Age
- 12y ago

Egofine 46 Pieces 1/4 inch Drive Socket Ratchet Wrench Set with Bit Socket Set Metric and Extension Bar for Auto Repairing and Household with Storage Case
- Price
- $15.28
- Rating
- 4.4/5
- Reviews
- 8,675
- Age
- 4y ago

DEWALT DPG112-2D Miter Premium Vented No-Slip Safety Glasses Smoke Lens Vented Frame & Lenses Rubber Temples & Nosepiece 1 Pair
- Price
- $10.19
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 2y ago

DEWALT DPG94-1D Dominator Z87+ Safety Glasses Black Full Frame & Clear Lens Rubber Temples & Nosepiece 1 Pair
- Price
- $7.23
- Rating
- 4.6/5
- Reviews
- 11,732
- Age
- 16y ago
Trending
90-day click momentum
Laser Measure Device MiLESEEY 229ft Digital Laser Tape Measure with Upgrade Electronic Angle Sensor 2mm Accuracy Area Measurement Volume and Pythagoras 2 LCD Backlit Mute Battery Included
- Price
- $28.50
- Rating
- 4.5/5
- Reviews
- 7,612
- Age
- 5y ago

96-Piece 3/8 Drive Impact Socket Set SAE(5/16 to 3/4-Inch) & Metric(8-22mm) Standard & Deep Sockets Ratchet Handle Bit Set Universal Joint Extension Bar Adapters Spark Plug Sockets
- Price
- $41.54
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago

DEWALT 20V MAX Power Tool Combo Kit 10 Tool Cordless Power Tool Set 2 Batteries Charger and 2 Bags Included Dewalt Brushless Combo Kit (DCK1021D2)
- Price
- $677.27
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 3y ago

DEKOPRO Drill Set: Tool Set with 8V Red Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece
- Price
- $55.85
- Rating
- 4.6/5
- Reviews
- 8,277
- Age
- 3y ago

DEWALT 20V MAX Cordless Drill and Impact Driver Power Drill Brushless 2-Tool Power Tool Combo Kit Includes 2 Batteries Charger and Bag (DCK277D2)
- Price
- $163.79
- Rating
- 4.8/5
- Reviews
- 4,609
- Age
- 3y ago
Newest
by launch date
96-Piece 3/8 Drive Impact Socket Set SAE(5/16 to 3/4-Inch) & Metric(8-22mm) Standard & Deep Sockets Ratchet Handle Bit Set Universal Joint Extension Bar Adapters Spark Plug Sockets
- Price
- $41.54
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago

DEWALT DPG112-2D Miter Premium Vented No-Slip Safety Glasses Smoke Lens Vented Frame & Lenses Rubber Temples & Nosepiece 1 Pair
- Price
- $10.19
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 2y ago

CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)
- Price
- $105.83
- Rating
- 4.7/5
- Reviews
- 483
- Age
- 2y ago

CRAFTSMAN 189 Piece Mechanics Tool Set 1/4 3/8 and 1/2 Inch Drive Socket Wrench Set with Thinner Ratchet Steel 6 and 12-Point Sockets Wrenches Hex Keys and Specialty Bits 90-Tooth (CMMT12134)
- Price
- $158.94
- Rating
- 4.7/5
- Reviews
- 479
- Age
- 2y ago

Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)
- Price
- $143.28
- Rating
- 4.8/5
- Reviews
- 1,247
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
536
Top-5 brand share
71%
Top 20: 92%
Top-5 click share
16%
Top 20: 44%
Open market
26%
- DEWALT35%
- CRAFTSMAN16%
- DEKOPRO10%
- Amazon Basics7%
- Egofine3%
- VEVOR3%
Demand
Dewalt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dewalt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dewalt6.8M/yr
- tool set2.9M/yr
- dewalt tools3.3M/yr
- socket set2.6M/yr
- tool kit1.9M/yr
- craftsman1.1M/yr
- woodworking tools1.3M/yr
- automotive tools1.2M/yr
- mechanic tools1.1M/yr
- mechanic tool set918K/yr
Reviews and returns
What reviews say buyers love and hate about Dewalt
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dewalt questions
Answered from the same tracked data.









