dewalt
Launch itA $39.4M/yr market growing +3.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$39.4M$39.4M/yr · 29.3M searches
Competition
Incredible16%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$100.53avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,199.49avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.65–$752.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dewalt is a $39.4M/yr Amazon United States market (29.3M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dewalt market data
- Units sold / yr
- 300K–400K
- avg 2,000–2,500/product
- Revenue / yr
- $30.2M–$40.2M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 88%
- Out of stock
- 0.9%
- Avg brand age
- 41 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
536
Top-5 brand share
71%
Top 20: 92%
Top-5 click share
16%
Top 20: 44%
Open market
26%
- DEWALT35%
- CRAFTSMAN16%
- DEKOPRO10%
- Amazon Basics7%
- Egofine3%
- VEVOR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top dewalt search terms
- dewalt6.8M/yr
- tool set2.9M/yr
- dewalt tools3.3M/yr
- socket set2.6M/yr
- tool kit1.9M/yr
- craftsman1.1M/yr
- woodworking tools1.3M/yr
- automotive tools1.2M/yr
- mechanic tools1.1M/yr
- mechanic tool set918K/yr
Top dewalt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)
CRAFTSMAN$143.284.8★1,247 rev
DEWALT 20V MAX Cordless Drill and Impact Driver Power Tool Combo Kit Includes 2 Batteries Charger and Bag (DCK240C2)
DEWALT$142.734.7★60,528 rev
Egofine 46 Pieces 1/4 inch Drive Socket Ratchet Wrench Set with Bit Socket Set Metric and Extension Bar for Auto Repairing and Household with Storage Case
Egofine$15.284.4★8,675 rev
DEWALT DPG112-2D Miter Premium Vented No-Slip Safety Glasses Smoke Lens Vented Frame & Lenses Rubber Temples & Nosepiece 1 Pair
DEWALT$10.194.7★561 rev
DEWALT DPG94-1D Dominator Z87+ Safety Glasses Black Full Frame & Clear Lens Rubber Temples & Nosepiece 1 Pair
DEWALT$7.234.6★11,732 rev
Newest
by launch date
96-Piece 3/8 Drive Impact Socket Set SAE(5/16 to 3/4-Inch) & Metric(8-22mm) Standard & Deep Sockets Ratchet Handle Bit Set Universal Joint Extension Bar Adapters Spark Plug Sockets
ELEAD$41.54240 rev
DEWALT DPG112-2D Miter Premium Vented No-Slip Safety Glasses Smoke Lens Vented Frame & Lenses Rubber Temples & Nosepiece 1 Pair
DEWALT$10.19561 rev
CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)
CRAFTSMAN$105.83483 rev
CRAFTSMAN 189 Piece Mechanics Tool Set 1/4 3/8 and 1/2 Inch Drive Socket Wrench Set with Thinner Ratchet Steel 6 and 12-Point Sockets Wrenches Hex Keys and Specialty Bits 90-Tooth (CMMT12134)
CRAFTSMAN$158.94479 rev
Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)
CRAFTSMAN$143.281,247 rev
Trending
90-day click momentum
Laser Measure Device MiLESEEY 229ft Digital Laser Tape Measure with Upgrade Electronic Angle Sensor 2mm Accuracy Area Measurement Volume and Pythagoras 2 LCD Backlit Mute Battery Included
MiLESEEY$28.504.5★
96-Piece 3/8 Drive Impact Socket Set SAE(5/16 to 3/4-Inch) & Metric(8-22mm) Standard & Deep Sockets Ratchet Handle Bit Set Universal Joint Extension Bar Adapters Spark Plug Sockets
ELEAD$41.544.4★
DEWALT 20V MAX Power Tool Combo Kit 10 Tool Cordless Power Tool Set 2 Batteries Charger and 2 Bags Included Dewalt Brushless Combo Kit (DCK1021D2)
DEWALT$677.274.5★
DEKOPRO Drill Set: Tool Set with 8V Red Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece
DEKOPRO$55.854.6★
DEWALT 20V MAX Cordless Drill and Impact Driver Power Drill Brushless 2-Tool Power Tool Combo Kit Includes 2 Batteries Charger and Bag (DCK277D2)
DEWALT$163.794.8★
What buyers say about dewalt
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tool”
“Fair price”
“Easy operation”
“As Expected”
“The case is very durable”
“Extremely sturdy”
“Long battery life”
“Fit is perfect”
“has great portability”
“Great sockets”
What buyers complain about
“Cheap quality”
“broke on first use”
“absolutely not fit for purpose”
“A bit too expensive”
“Battery does not last long”
“not functional”
“Very flimsy”
“Doesn't come with a battery”
“Does not charge”
“hard to open”
Top return reasons
Common questions
- Is dewalt profitable to sell on Amazon United States?
- The niche generates $39.4M/yr across 142 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Launch it (57/100).
- How competitive is the dewalt niche?
- 44 brands and 536 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in dewalt?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.8%.
- When does demand for dewalt peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dewalt niche?
- Listings span $4.65–$752.29; the average listing price is $100.53 (sweet spot $15–$100). The average incumbent carries 6,199 reviews — the moat a new listing must climb.