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Dewalt

Maybe

Shoppers spend $39.4M a year here. But prices span $4.65–$752.29, mostly outside the sweet spot, so Dewalt is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$39.4M/yr29.3M searches / yr
90-day growth
+3.4%search demand this quarter
Competition
16%top-5 click share · 44 brands · 536 sellers

Flapen Score

Dewalt against its category

The dotted line is the Tools & Home Improvement average. Past it, Dewalt is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewalt market on Amazon at a glance

Shoppers on Amazon United States searched for Dewalt 29.3M times last year and spent an estimated $39.4M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 29.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39.4M a year.

Searches, last 12 months
29.3M
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.3%
Market size, estimated
$39.4Ma year
Peak month
December2.5× the quietest month
Top search term
dewalt6.8M searches a year

02 · Price

A sale here is worth $100.53.

Listings sell for $100.53 on average, from $4.65 to $752.29. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $100.53 that is $201K to $251K a year per listing.

Average price
$100.53above the $15 to $100 sweet spot
Price range
$4.65–$752.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
2,000–2,500
Revenue per listing a year
$201K–$251K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #76 within Sockets & Socket Sets. It carries 6,199 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
0.9%
Average rank
#76in Sockets & Socket Sets
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
6,199per listing
Listings tracked
142

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dewalt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

$0$394K$788K$1.2M$1.6M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

536

Top-5 brand share

71%

Top 20: 92%

Top-5 click share

16%

Top 20: 44%

Open market

26%

  • DEWALT35%
  • CRAFTSMAN16%
  • DEKOPRO10%
  • Amazon Basics7%
  • Egofine3%
  • VEVOR3%

Demand

Dewalt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dewalt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt6.8M/yr
  • tool set2.9M/yr
  • dewalt tools3.3M/yr
  • socket set2.6M/yr
  • tool kit1.9M/yr
  • craftsman1.1M/yr
  • woodworking tools1.3M/yr
  • automotive tools1.2M/yr
  • mechanic tools1.1M/yr
  • mechanic tool set918K/yr

Reviews and returns

What reviews say buyers love and hate about Dewalt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dewalt questions

Answered from the same tracked data.