Is Desk Light profitable to sell on Amazon United States?

Flapen scores Desk Light 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.9M a year across 43 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -2.6% in the last 90 days.

How competitive is the Desk Light niche on Amazon United States?

38 brands and 77 sellers compete in Desk Light on Amazon United States. The top 5 Desk Light products take 34% of clicks, and the top 5 brands take 36%.

What do buyers complain about in Desk Light?

Desk Light buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Quality-Overall. Returns run at 2.7% of orders.

When does demand for Desk Light peak?

Search demand for Desk Light on Amazon United States peaks in Aug, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Desk Light niche?

Desk Light sells for $26.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.99 to $62.69. The average product has 4,596 reviews, the count a new listing must catch up to.

Desk Light

Maybe

Shoppers spend $2.9M a year here. But demand is soft, at -2.6% this quarter, so Desk Light is a Maybe.

Filters No Dominant Brand

Flapen Score: 63
63 / 100Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 48
Market size: $2.9M/yr3.0M searches / yr
90-day growth: -2.6%search demand this quarter
Competition: 34%top-5 click share · 38 brands · 77 sellers

Flapen Score

Desk Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Desk Light is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Desk Light market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Light 3.0M times last year and spent an estimated $2.9M. The top 5 brands take 36% of clicks. Demand peaks in Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months: 3.0M
Growth, 90 days vs prior 90: -2.6%
Conversion, latest week: 3.8%
Market size, estimated: $2.9Ma year
Peak month: August2.0× the quietest month
Top search term: desk light1.1M searches a year

02 · Price

A sale here is worth $26.26.

Listings sell for $26.26 on average, from $9.99 to $62.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $26.26 that is $79K to $105K a year per listing.

Average price: $26.26inside the $15 to $100 sweet spot
Price range: $9.99–$62.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $79K–$105K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #33 within Lamps & Shades. It carries 4,596 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #33in Lamps & Shades
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 4,596per listing
Listings tracked: 43

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 36 months

Products