department 56 light cord
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Price range
Great$7.98–$105.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,228.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 44K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, department 56 light cord is a $90K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
department 56 light cord market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $136K–$181K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #538
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 46%
- Out of stock
- 17.4%
- Avg brand age
- 45 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Department 5664%
- Austin Coast9%
- Creative Hobbies9%
- NETEHA8%
- YIMILITE5%
- MEILUX4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 35 weeks — -32.8% search growth over the last 90 days.Top department 56 light cord search terms
- department 56 light cord8K/yr
- dept 56 light cords7K/yr
- department 56 lighting system4K/yr
- department 56 lights5K/yr
- dept 56 lights4K/yr
- dept 56 lights for village houses2K/yr
- dickens village light cord2K/yr
- single bulb light cord for christmas village house3K/yr
- dept 56 replacement cords3K/yr
- department 56 replacement parts3K/yr
Top department 56 light cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Department 56 Accessories for Villages Single Cord Set Lights
Department 56$18.364.7★1,291 rev
Department 56 Village Collection Accessories Six Socket Light Set 108 Inch White
Department 56$27.224.5★3,892 rev
Department 56 Building and Accessory Lighting System
Department 56$105.634.3★555 rev
2 Pack Accessory Cord with 2 C7 Led Light Bulb Candelabra-Base E12 Socket White Cord with On/Off Switch Plugs for Holiday Decorations Christmas Village House
Austin Coast$10.884.8★473 rev
Creative Hobbies Single Light Replacement Clip in Lamp Cord for Christmas Village House Includes Clear Incandescent Light Bulb
Creative Hobbies$7.984.7★2,948 rev
Newest
by launch date
NETEHA 4 Pack 6Ft White Accessory Cord with C7 LED Bulbs E12 Socket Lamp Cord with On/Off Switch for Christmas Village House Holiday Decorations Pumpkin Lights
NETEHA$14.84194 rev
NETEHA 2 Pack 6Ft White Accessory Cord with C7 LED Bulbs E12 Socket Lamp Cord with On/Off Switch for Christmas Village House Holiday Decorations Pumpkin Lights
NETEHA$9.41194 rev
2 Pack Accessory Cord with 2 C7 Led Light Bulb Candelabra-Base E12 Socket White Cord with On/Off Switch Plugs for Holiday Decorations Christmas Village House
Austin Coast$10.88473 rev
YIMILITE 5 Base C7 String Bulbs Christmas Village Light Accessory Cord with 5 LED Light Bulb Universal Clip White Cord with On/Off Spare Fuse Switch Plugs for Decorations Christmas Village House
YIMILITE$12.90334 rev
2 Pack Accessory Cord with LED Night Light Bulbs - White Cord with On/Off Switch Plugs - C7 led Bulb Warm White with Spare Fuse for Holiday Decoration and Craft Village House Decoration
MEILUX$11.231,178 rev
Trending
90-day click momentumNETEHA 4 Pack 6Ft White Accessory Cord with C7 LED Bulbs E12 Socket Lamp Cord with On/Off Switch for Christmas Village House Holiday Decorations Pumpkin Lights
NETEHA$14.844.3★
YIMILITE 5 Base C7 String Bulbs Christmas Village Light Accessory Cord with 5 LED Light Bulb Universal Clip White Cord with On/Off Spare Fuse Switch Plugs for Decorations Christmas Village House
YIMILITE$12.904.8★
NETEHA 2 Pack 6Ft White Accessory Cord with C7 LED Bulbs E12 Socket Lamp Cord with On/Off Switch for Christmas Village House Holiday Decorations Pumpkin Lights
NETEHA$9.414.3★
2 Pack Accessory Cord with 2 C7 Led Light Bulb Candelabra-Base E12 Socket White Cord with On/Off Switch Plugs for Holiday Decorations Christmas Village House
Austin Coast$10.884.8★
2 Pack Accessory Cord with LED Night Light Bulbs - White Cord with On/Off Switch Plugs - C7 led Bulb Warm White with Spare Fuse for Holiday Decoration and Craft Village House Decoration
MEILUX$11.234.7★
What buyers say about department 56 light cord
What buyers praise and complain about, mined from review topics.What buyers love
“Just what I needed”
“The LED bulbs were bright”
“Great lamps, works as expected all season and probably more to come”
“Perfect fit”
“Works great”
“Best for the buck”
“Easy to use”
“Installation was a breeze”
“thankfully Dept 56 had the same one brand new”
“Correct item, on time”
What buyers complain about
“Does not work”
“I've lightbulb was bad”
“Low quality”
“burned up a bit”
“All of my houses got really hot within five minutes”
“I was tired of having to plug them all into a power strip”
“Too Small for Holes 3 plus”
“and the switch was shaky - even if it had worked”
“Bulb not bright enough”
“Light needs to be stronger”
Top return reasons
Common questions
- Is department 56 light cord profitable to sell on Amazon United States?
- The niche generates $90K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the department 56 light cord niche?
- 6 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in department 56 light cord?
- Top complaints mined from reviews: Functionality-Overall, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.6%.
- What does it cost to enter the department 56 light cord niche?
- Listings span $7.98–$105.63; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 1,228 reviews — the moat a new listing must climb.