Is Denim Apron profitable to sell on Amazon United States?

Flapen scores Denim Apron 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $127K a year across 40 tracked products. Amazon counts 1 of the 4 products launched in the last year as successful launches. Search demand grew -5.0% in the last 90 days.

How competitive is the Denim Apron niche on Amazon United States?

30 brands and 36 sellers compete in Denim Apron on Amazon United States. The top 5 Denim Apron products take 35% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Denim Apron?

Denim Apron buyers on Amazon United States complain most about Size-Overall, Strap/String Quality, and Quality-Overall. Returns run at 2.8% of orders.

When does demand for Denim Apron peak?

Search demand for Denim Apron on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Denim Apron niche?

Denim Apron sells for $22.27 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.37 to $83.44. The average product has 880 reviews, the count a new listing must catch up to.

Denim Apron

Maybe

Products sell for $22.27 on average, inside the sweet spot. But demand is soft, at -5.0% this quarter, so Denim Apron is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $127K/yr226K searches / yr
90-day growth: -5.0%search demand this quarter
Competition: 35%top-5 click share · 30 brands · 36 sellers

Flapen Score

Denim Apron against its category

The dotted line is the Tools & Home Improvement average. Past it, Denim Apron is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Denim Apron market on Amazon at a glance

Shoppers on Amazon United States searched for Denim Apron 226K times last year and spent an estimated $127K. The top 5 brands take 51% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months: 226K
Growth, 90 days vs prior 90: -5.0%
Conversion, latest week: 2.5%
Market size, estimated: $127Ka year
Peak month: October1.4× the quietest month
Top search term: denim apron102K searches a year

02 · Price

A sale here is worth $22.27.

Listings sell for $22.27 on average, from $5.37 to $83.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.27 that is $2K to $6K a year per listing.

Average price: $22.27inside the $15 to $100 sweet spot
Price range: $5.37–$83.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #555 within Tool Organizers. It carries 880 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 1.1%
Average rank: #555in Tool Organizers
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 880per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 49 months

Products