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Delta Toilet Paper Holder

Fail

The top 5 brands take 100% of clicks, so Delta Toilet Paper Holder is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$112K/yr57K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
37%top-5 click share · 2 brands · 29 sellers

Flapen Score

Delta Toilet Paper Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Delta Toilet Paper Holder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delta Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Delta Toilet Paper Holder 57K times last year and spent an estimated $112K. All 2 brands take every click. Demand peaks in May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
6.6%
Market size, estimated
$112Ka year
Peak month
June1.9× the quietest month
Top search term
delta toilet paper holder50K searches a year

02 · Price

A sale here is worth $29.96.

Listings sell for $29.96 on average, from $12.18 to $63.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.96 that is $0 to $3K a year per listing.

Average price
$29.96inside the $15 to $100 sweet spot
Price range
$12.18–$63.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Bathroom Hardware. It carries 431 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#305in Bathroom Hardware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
431per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Delta Toilet Paper Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$9K$13K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

0%

  • DELTA99%
  • Day Moon Designs1%
  • Open — no brand owns it (0%)

Demand

Delta Toilet Paper Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Delta Toilet Paper Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delta toilet paper holder50K/yr
  • toilet paper holder delta3K/yr
  • delta toilet paper holder brushed nickel3K/yr

Reviews and returns

What reviews say buyers love and hate about Delta Toilet Paper Holder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
6.6%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Delta Toilet Paper Holder questions

Answered from the same tracked data.