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Delta Cassidy

Fail

Shoppers spend only $37K a year here, so Delta Cassidy is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$37K/yr27K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
52%top-5 click share · 8 brands · 25 sellers

Flapen Score

Delta Cassidy against its category

The dotted line is the Tools & Home Improvement average. Past it, Delta Cassidy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delta Cassidy market on Amazon at a glance

Shoppers on Amazon United States searched for Delta Cassidy 27K times last year and spent an estimated $37K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
6.2%
Market size, estimated
$37Ka year
Peak month
May3.2× the quietest month
Top search term
polished nickel towel hook14K searches a year

02 · Price

A sale here is worth $22.05.

Listings sell for $22.05 on average, from $12.47 to $33.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.05 that is $0 to $2K a year per listing.

Average price
$22.05inside the $15 to $100 sweet spot
Price range
$12.47–$33.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #5,222 within Bathroom Hardware. It carries 215 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#5,222in Bathroom Hardware
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
215per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Delta Cassidy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

7%

  • DELTA29%
  • khtumeware29%
  • CABDM13%
  • Gatco12%
  • LONHECAN5%
  • TUNNY4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Delta Cassidy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 3.2×

Search terms

Top Delta Cassidy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polished nickel towel hook14K/yr
  • polished nickel hook5K/yr
  • polished nickel hooks4K/yr
  • polished nickel robe hook4K/yr

Reviews and returns

What reviews say buyers love and hate about Delta Cassidy

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
7.4%of orders come back
“Only downside is the price—$31 feels a bit high for just a 5-pack”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Delta Cassidy questions

Answered from the same tracked data.