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Decorative Toilet Seat

Fail

Buyers convert on only 0.6% of searches, so Decorative Toilet Seat is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$46K/yr168K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
28%top-5 click share · 29 brands · 71 sellers

Flapen Score

Decorative Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Decorative Toilet Seat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Toilet Seat 168K times last year and spent an estimated $46K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
0.6%
Market size, estimated
$46Ka year
Peak month
August1.3× the quietest month
Top search term
decorative toilet seat25K searches a year

02 · Price

A sale here is worth $49.26.

Listings sell for $49.26 on average, from $9.78 to $96.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.26 that is $0 to $5K a year per listing.

Average price
$49.26inside the $15 to $100 sweet spot
Price range
$9.78–$96.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #297 within Bathroom Fixtures. It carries 1,884 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
13.9%
Average rank
#297in Bathroom Fixtures
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
1,884per listing
Listings tracked
85

04 · Newcomers

Amazon counts 2 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Decorative Toilet Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

71

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

28%

Top 20: 54%

Open market

28%

  • Angol Shiold29%
  • Sanilo19%
  • Ginsey7%
  • BH Home & Linen7%
  • BAHZETY6%
  • Bemis4%

Demand

Decorative Toilet Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Decorative Toilet Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decorative toilet seat25K/yr
  • resin toilet seat20K/yr
  • colored toilet seat14K/yr
  • marble toilet seat11K/yr
  • clear toilet seat11K/yr
  • cool toilet seat9K/yr
  • fancy toilet seat9K/yr
  • fun toilet seat8K/yr
  • acrylic toilet seat8K/yr
  • cute toilet seat7K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Toilet Seat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
4.4%of orders come back
“Broke within a week”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Decorative Toilet Seat questions

Answered from the same tracked data.