Decorative Step Stool

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+22.7%

Conversion, latest week

2.8%

Market size, estimated

$72Ka year

Peak month

August1.7× the quietest month

Top search term

cute step stool32K searches a year

Listings sell for $36.16 on average, from $9.50 to $138.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.16 that is $0 to $4K a year per listing.

Average price

$36.16inside the $15 to $100 sweet spot

Price range

$9.50–$138.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #146 within Ladders. It carries 3,842 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

95%

Out of stock, average day

5.6%

Average rank

#146in Ladders

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,842per listing

Listings tracked

102

27 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

19Amazon's first-year sales bar

Average brand age

36 months