decorative night lights plug into wall
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Good$6.27–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,821.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 98K searches
According to Flapen's Amazon United States niche tracking, decorative night lights plug into wall is a $47K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Aug–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
decorative night lights plug into wall market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 37 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
45
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
28%
Top 20: 65%
Open market
26%
- L LOHAS LED22%
- JandCase14%
- DORESshop13%
- GE10%
- Briignite8%
- LOIWON6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.Peak months: Jan, Aug, Nov · busiest ÷ quietest = 3.4×
Top decorative night lights plug into wall search terms
- decorative night lights plug into wall53K/yr
- pretty night lights plug into wall13K/yr
- pretty night light20K/yr
- night light decorative10K/yr
- night lights for adults decorative3K/yr
Top decorative night lights plug into wall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOIWON Vintage Plug in Night Light with Switch 2-Pack 0.5W LED Night Lights Plug into Wall Socket Soft Warm Baby Nursery Nightlight with Linen Fabric Lamp Shade for Adult Kids Room Bathroom Hallway
LOIWON$19.884.8★254 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★2,459 rev
Jopowide Vintage Flower Night Light Butterfly Plug into Wall with Dusk to Dawn Light Sensors Warm Nightlights for Bedroom Bathroom Hallway Kitchen Gifts Ideal for Girls Women
Jopowide$12.694.5★421 rev
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.794.7★1,010 rev
JandCase LED Night Light Dimmable Night Lights Plug into Wall Dusk to Dawn
JandCase$13.984.7★532 rev
Newest
by launch date
JandCase Night Light Floral Night Lights Plug into Wall Glass Nightlight
JandCase$21.92257 rev
JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight
JandCase$24.11257 rev
L LOHAS LED Night Lights Plug into Wall 3000K Soft White
L LOHAS LED$22.1858 rev
DORESshop Night Light Night Lights Plug Into Wall Dimmable 3000K
DORESshop$18.16329 rev
Briignite Night Light Night Lights Plug into Wall LED Projector Night Light
Briignite$16.791,010 rev
Trending
90-day click momentumL LOHAS LED Night Lights Plug into Wall 3000K Soft White
L LOHAS LED$22.184.6★
JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight
JandCase$24.114.6★
DORESshop Night Light Night Lights Plug Into Wall Dimmable 3000K
DORESshop$18.164.8★
JandCase Night Light Floral Night Lights Plug into Wall Glass Nightlight
JandCase$21.924.6★
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★
What buyers say about decorative night lights plug into wall
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Great Night Light”
“Excellent product”
“Amazing value”
“Beautiful design”
“As described”
“Beautiful color”
“Easy to use”
“Does the job very well”
“Effective motion detection”
What buyers complain about
“Not bright enough”
“Break easily”
“Does not work as described”
“Cheap quality”
“A bit pricey for what you get”
“SUPER small”
“Extremely dim”
“Not as described”
“all defective”
“Colors are faded”
Top return reasons
Common questions
- Is decorative night lights plug into wall profitable to sell on Amazon United States?
- The niche generates $47K/yr across 75 tracked products. 10 of 18 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the decorative night lights plug into wall niche?
- 31 brands and 45 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in decorative night lights plug into wall?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.1%.
- When does demand for decorative night lights plug into wall peak?
- Demand peaks in Jan–Aug–Nov; the busiest month runs 3.4× the quietest.
- What does it cost to enter the decorative night lights plug into wall niche?
- Listings span $6.27–$39.65; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 1,821 reviews — the moat a new listing must climb.