Decorative Night Lights Plug Into Wall

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

2.8%

Market size, estimated

$47Ka year

Peak month

January3.4× the quietest month

Top search term

decorative night lights plug into wall53K searches a year

Listings sell for $17.08 on average, from $6.27 to $39.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.08 that is $0 to $2K a year per listing.

Average price

$17.08inside the $15 to $100 sweet spot

Price range

$6.27–$39.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #502 within Wall Lights. It carries 1,821 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

2.3%

Average rank

#502in Wall Lights

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,821per listing

Listings tracked

75

18 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

10Amazon's first-year sales bar

Average brand age

37 months