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Decorative Light Bulb

Maybe

The top 5 brands take only 46% of clicks. But demand is soft, at +0.9% this quarter, so Decorative Light Bulb is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$128K/yr185K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
30%top-5 click share · 46 brands · 90 sellers

Flapen Score

Decorative Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Decorative Light Bulb is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Light Bulb 185K times last year and spent an estimated $128K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
3.9%
Market size, estimated
$128Ka year
Peak month
November2.0× the quietest month
Top search term
decorative light bulb45K searches a year

02 · Price

A sale here is worth $17.64.

Listings sell for $17.64 on average, from $7.30 to $35.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.64 that is $2K to $4K a year per listing.

Average price
$17.64inside the $15 to $100 sweet spot
Price range
$7.30–$35.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #484 within Light Bulbs. It carries 2,254 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#484in Light Bulbs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,254per listing
Listings tracked
71

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Decorative Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

90

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

30%

Top 20: 64%

Open market

50%

  • Ascher17%
  • TJOY10%
  • GvvooHome8%
  • Sunco Lighting6%
  • DORESshop5%
  • Gozelux4%

Demand

Decorative Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Decorative Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decorative light bulb45K/yr
  • outdoor edison bulbs19K/yr
  • edison30K/yr
  • decorative bulbs14K/yr
  • st64 edison led bulb 60w10K/yr
  • ascher light bulbs e268K/yr
  • amber edison light bulbs8K/yr
  • edison bulbs outdoor5K/yr
  • pretty light bulbs7K/yr
  • outdoor edison light bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Light Bulb

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
3.9%of orders come back
“Fail after a couple months”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Decorative Light Bulb questions

Answered from the same tracked data.