Is decorative light bulb profitable to sell on Amazon United States?

The niche generates $128K/yr across 71 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the decorative light bulb niche?

46 brands and 90 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in decorative light bulb?

Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 3.9%.

When does demand for decorative light bulb peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the decorative light bulb niche?

Listings span $7.30–$35.55; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 2,254 reviews — the moat a new listing must climb.

decorative light bulb

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (+0.9% this quarter) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$17.64

avg listing price — sweet spot $15–$100

Price range

Good$7.30–$35.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,254.2

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$128K

$128K/yr · 185K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, decorative light bulb is a $128K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

decorative light bulb market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $141K–$176K; units × avg price
Conversion rate: 3.9%
Avg BSR: #484
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.1%
Avg brand age: 51 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

30%

Top 20: 64%

Open market

50%

Ascher17%
TJOY10%
GvvooHome8%
Sunco Lighting6%
DORESshop5%
Gozelux4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top decorative light bulb search terms

decorative light bulb45K/yr +3.0%0.8% conv.
outdoor edison bulbs19K/yr +33.3%5.5% conv.
edison30K/yr -34.0%0.4% conv.
decorative bulbs14K/yr -8.6%1.1% conv.
st64 edison led bulb 60w10K/yr +3.8%5.5% conv.
ascher light bulbs e268K/yr +11.8%12.3% conv.
amber edison light bulbs8K/yr +12.5%4.7% conv.
edison bulbs outdoor5K/yr +170.7%5.1% conv.
pretty light bulbs7K/yr -3.1%1.9% conv.
outdoor edison light bulbs5K/yr +22.6%4.0% conv.

All search terms

Top decorative light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ascher Vintage LED Edison Bulbs 6W Equivalent 60W Non-Dimmable High Brightness Warm White 2700K ST58 Antique LED Filament Bulbs with 80+ CRI E26 Medium Base Clear Glass Pack of 4

Ascher$12.084.7★9,084 rev

TJOY Edison Light Bulbs 60W Equivalent Dimmable Vintage LED Light Bulbs E26 Medium Base Warm White 2700K ST58 8W 800LM 80+ CRI Antique Decorative Filament LED Bulb Clear Glass 6 Pack

TJOY$18.334.7★3,674 rev

GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White

GvvooHome$15.494.7★1,887 rev

Ascher Vintage LED Edison Bulbs 6W Equivalent 60W Non-Dimmable High Brightness Cool White 4000K ST58 Antique LED Filament Bulbs with 80+ CRI E26 Medium Base Clear Glass Pack of 6

Ascher$16.904.7★15,892 rev

DORESshop Edison Bulbs Light Bulbs Incandescent Warm White 40 Watt

DORESshop$13.204.6★7,652 rev

Newest

by launch date

Brigligh 2 Pcs 5W E26 Decorative LED Bulb 3000K Warm Light (B009)

Brigligh$13.8954 rev

9mo ago

Lafoy Amber Edison Light Bulbs 2200K Soft Warm E26 LED Bulb 60 Watt Equivalent 6W ST58 Teardrop Antique Style 60W Replacement 550 Lumen Medium Base Lightbulbs 120V 6 Pack

Lafoy$20.67207 rev

1y ago

Brightown 6 Pack LED Edison Light Bulbs 6W Equivalent 60W High Bright 2700K Warm White 750 Lumens Non-Dimmable E26 Base ST58 Antique Filament Bulbs with 80+ CRI for Ceiling Fan Bathroom Porch

Brightown$16.253,858 rev

1y ago

GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White

GvvooHome$15.491,887 rev

2y ago

Gozelux Vintage LED Edison Bulbs 6W Equivalent 60W Incandescent Warm White 2700K ST58 Antique LED Filament Bulbs with 90+ CRI E26 Medium Base Dimmable Clear Glass Pack of 6

Gozelux$24.811,038 rev

2y ago

What buyers say about decorative light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“Nice a bright”

Value For Money8%

“Great deal”

Quality-Overall8%

“Nice lighting”

Bulb Flicker/Dimming/Color6%

“Dim nicely”

Color5%

“has good color accuracy”

Advertised Vs Actual Product5%

“Exactly as shown”

Durability3%

“They seem durable”

Size-Overall3%

“Fits our home nicely”

Efficiency2%

“Worked perfectly in our yard”

Design-Overall2%

“Great look”

What buyers complain about

Durability21%

“Fail after a couple months”

Bulb Flicker/Dimming/Color17%

“the bulbs flicker”

Brightness/Shine/Glow10%

“Isn't bright”

Quality-Overall8%

“the quality seems unreliable”

Size-Overall5%

“To big”

Functionality-Overall4%

“Didnt Work”

Color3%

“way too yellow”

Value For Money3%

“a little expensive”

Defective Material/Parts3%

“product did not work as it should”

Advertised Vs Actual Product3%

“Not as advertised”

Top return reasons

Size-Overall33%

Bulb Flicker/Dimming/Color18%

Brightness/Shine/Glow17%

Color14%

Advertised Vs Actual Product6%

Functionality-Overall4%

Compatibility-Overall2%

Defective Material/Parts2%

Value For Money2%

Quality-Overall1%

Common questions

Is decorative light bulb profitable to sell on Amazon United States?: The niche generates $128K/yr across 71 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the decorative light bulb niche?: 46 brands and 90 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in decorative light bulb?: Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 3.9%.
When does demand for decorative light bulb peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the decorative light bulb niche?: Listings span $7.30–$35.55; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 2,254 reviews — the moat a new listing must climb.