decorative bulb
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$8.23–$66.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good728.3avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, decorative bulb is a $41K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
decorative bulb market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #2,296
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 1.7%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
86
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
37%
Top 20: 74%
Open market
24%
- GE55%
- Brighfivey7%
- Globe Electric4%
- Leo's Light3%
- Feit Electric3%
- SD LUX3%
Demand
Weekly Amazon search volume, last 30 weeks — -14.0% search growth over the last 90 days.Top decorative bulb search terms
- large edison bulb11K/yr
- ge vintage style amber glass 60w6K/yr
- decorative bulb8K/yr
- ge vintage light bulbs8K/yr
- vintage amber light bulbs5K/yr
- ge edison light bulbs3K/yr
Top decorative bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(2 bulbs) GE 48556 Vintage Style Amber Glass A19 LED Light Bulb 60 watt equivalent 560 lumens medium base Dimmable
GE$16.124.6★25 rev
GE Lighting VintaStyle LED Light Bulbs 5.5 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)
GE$14.874.8★489 rev
GE Vintage Style LED Light Bulbs 60 Watt Clear Finish ST19 Edison Style Bulbs (2 Pack)
GE$13.664.7★152 rev
GE Lighting Vintage Edison Style LED Light Bulbs 6 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)
GE$14.954.6★564 rev
G125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK
Brighfivey$25.313.9★7 rev
Newest
by launch dateG125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK
Brighfivey$25.317 rev
G125/G40 Oversized LED Edison Bulb Amber 4W 2200K Dimmable E26 Globe 1PK
Brighfivey$20.5814 rev
G125 Oversized Alien-Shaped LED Edison Bulb 2200K Amber Glass 5W E26 1PK
Brighfivey$28.4431 rev
Lafoy Amber Edison Light Bulbs 2200K Soft Warm E26 LED Bulb 60 Watt Equivalent 6W ST58 Teardrop Antique Style 60W Replacement 550 Lumen Medium Base Lightbulbs 120V 6 Pack
Lafoy$20.67207 rev
GE Vintage LED ST19 Edison Bulbs Dimmable Warm White 60W 2 Pack
GE$15.8217 rev
Trending
90-day click momentumGE Lighting VintaStyle LED Light Bulbs 5.5 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)
GE$14.874.8★
G125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK
Brighfivey$25.313.9★
G125 Oversized Alien-Shaped LED Edison Bulb 2200K Amber Glass 5W E26 1PK
Brighfivey$28.444.7★
G125/G40 Oversized LED Edison Bulb Amber 4W 2200K Dimmable E26 Globe 1PK
Brighfivey$20.584.8★
(2 bulbs) GE 48556 Vintage Style Amber Glass A19 LED Light Bulb 60 watt equivalent 560 lumens medium base Dimmable
GE$16.124.6★
What buyers say about decorative bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Dim nicely”
“have been reliable with consistent performance”
“Good deal”
“As advertised”
“has good color accuracy”
“Great look”
“Works great and seems durable”
“Fits perfect”
“Works great”
What buyers complain about
“They flicker when you turn up the dimmer”
“They didnt even last one week”
“A little brighter than I'd hoped”
“It's bigger than I thought”
“the quality control could definitely be better”
“way too yellow”
“Doesnt work well with dimmers”
“They are a little on the expensive side, too”
“Nothing like the pictures would have you believe”
“very difficult to remove as they stuck in the bases”
Top return reasons
Common questions
- Is decorative bulb profitable to sell on Amazon United States?
- The niche generates $41K/yr across 47 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the decorative bulb niche?
- 24 brands and 86 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in decorative bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 4.1%.
- What does it cost to enter the decorative bulb niche?
- Listings span $8.23–$66.92; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.