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Decorative Bulb

Fail

Shoppers spend only $41K a year here, so Decorative Bulb is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$41K/yr41K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
37%top-5 click share · 24 brands · 86 sellers

Flapen Score

Decorative Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Decorative Bulb is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Bulb 41K times last year and spent an estimated $41K. The top 5 brands take 73% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
5.0%
Market size, estimated
$41Ka year
Top search term
large edison bulb11K searches a year

02 · Price

A sale here is worth $19.91.

Listings sell for $19.91 on average, from $8.23 to $66.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.91 that is $0 to $2K a year per listing.

Average price
$19.91inside the $15 to $100 sweet spot
Price range
$8.23–$66.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,296 within Light Bulbs. It carries 728 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#2,296in Light Bulbs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
728per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Decorative Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

86

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

37%

Top 20: 74%

Open market

24%

  • GE55%
  • Brighfivey7%
  • Globe Electric4%
  • Leo's Light3%
  • Feit Electric3%
  • SD LUX3%

Demand

Decorative Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Decorative Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large edison bulb11K/yr
  • ge vintage style amber glass 60w6K/yr
  • decorative bulb8K/yr
  • ge vintage light bulbs8K/yr
  • vintage amber light bulbs5K/yr
  • ge edison light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Bulb

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Bulb Flicker/Dimming/Color”
4.1%of orders come back
“They flicker when you turn up the dimmer”
A buyer, on “Bulb Flicker/Dimming/Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Decorative Bulb questions

Answered from the same tracked data.