decorative address signs
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.99avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good618.88avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Price range
Okay$7.87–$195.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 198K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, decorative address signs is a $102K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
decorative address signs market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $92K–$111K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,425
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 92%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
89
Top-5 brand share
35%
Top 20: 70%
Top-5 click share
32%
Top 20: 60%
Open market
62%
- GEYUEYA Home13%
- Eyrosa9%
- MAXvolador5%
- Aofuery4%
- PLTZCRAFT4%
- Brightever3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×
Top decorative address signs search terms
- yard address signs with stakes20K/yr
- hanging address sign19K/yr
- reflective address sign21K/yr
- address rocks for yard13K/yr
- address sign for yard14K/yr
- address post for yard9K/yr
- address yard signs with stakes10K/yr
- house number yard sign10K/yr
- house signs personalized14K/yr
- light up address sign for yard5K/yr
Top decorative address signs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solar Address Signs for Yard Solar Powered Address Sign with Warm White & Cold White IP65 Waterproof Solar House Numbers for Outside LED Illuminated Plaques Wall Mounted & In Ground
GEYUEYA Home$28.704.7★1,660 rev
Eyrosa Solar Illuminated LED Lighted Address Sign House Numbers for Outside Yard Home Numbers Plaque Outdoor Waterproof Black
Eyrosa$35.824.7★2,541 rev
Metal Address Sign Home Numbers Plaque Address Post Sign Double-Sided
Aofuery$34.234.4★95 rev
Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street
Lxnuinxl$16.164.3★102 rev
Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack
Benany$22.404.5★171 rev
Newest
by launch date
GJB Solar Address Sign for Outside Lantern-Style Solar Powered House Number Sign with Stake 3 Lighting Modes LED Illuminated Address Plaque Waterproof for Yard Lawn Garden
GJB$27.6285 rev
Brightever Solar Address Sign House Number for Outside Waterproof 3-Color LED Illuminated Address Plaque with Stake Solar Powered Light Up Address Numbers for Houses Yard 1-Pack
Brightever$34.09100 rev
Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street
Lxnuinxl$16.16102 rev
Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack
Benany$22.40171 rev
Solar Address Sign for House Numbers Dual-Sided LED & Dual-Sided Solar Panels 3 Color Modes IP65 Waterproof Address Plaque Strong Magnetic/Stake/Wall Mount Dusk-to-Dawn for Mailbox Yard Driveway
Cybrasc$23.96227 rev
Trending
90-day click momentumGJB Solar Address Sign for Outside Lantern-Style Solar Powered House Number Sign with Stake 3 Lighting Modes LED Illuminated Address Plaque Waterproof for Yard Lawn Garden
GJB$27.624.6★
Brightever Solar Address Sign House Number for Outside Waterproof 3-Color LED Illuminated Address Plaque with Stake Solar Powered Light Up Address Numbers for Houses Yard 1-Pack
Brightever$34.094.7★
Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street
Lxnuinxl$16.164.3★
Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack
Benany$22.404.5★
Custom House Address Sign House Number Plaque Sign for Lawn Yard Ground Driveway Garden with 2 Stakes Style 4
WSMARK$41.224.6★
What buyers say about decorative address signs
What buyers praise and complain about, mined from review topics.What buyers love
“Shines bright”
“Awesome quality”
“Easy Install”
“As advertised”
“Best value”
“Great Design”
“Easy to use”
“Durable and looks great”
“the size is perfect for my need”
“Nice and strong”
What buyers complain about
“Breaks easy”
“Also its very short”
“Isn't bright enough”
“Bad quality”
“Doesn't work well”
“it's just flimsy cheap sign material”
“A year after purchase it will not hold a charge”
“Not sturdy”
“Initially, I thought the price might be a little steep,”
“Poorly Packaged and Impossible to Assemble”
Top return reasons
Common questions
- Is decorative address signs profitable to sell on Amazon United States?
- The niche generates $102K/yr across 64 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the decorative address signs niche?
- 51 brands and 89 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in decorative address signs?
- Top complaints mined from reviews: Durability, Size-Overall, Brightness/Shine/Glow. The return rate is 1.7%.
- When does demand for decorative address signs peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.
- What does it cost to enter the decorative address signs niche?
- Listings span $7.87–$195.00; the average listing price is $36.99 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.