Skip to content

Decora Outlet

Fail

The top 5 brands take 97% of clicks, so Decora Outlet is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$491K/yr316K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
61%top-5 click share · 7 brands · 92 sellers

Flapen Score

Decora Outlet against its category

The dotted line is the Tools & Home Improvement average. Past it, Decora Outlet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decora Outlet market on Amazon at a glance

Shoppers on Amazon United States searched for Decora Outlet 316K times last year and spent an estimated $491K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
6.2%
Market size, estimated
$491Ka year
Peak month
February1.6× the quietest month
Top search term
leviton outlet94K searches a year

02 · Price

A sale here is worth $25.20.

Listings sell for $25.20 on average, from $5.85 to $64.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $25.20 that is $25K to $32K a year per listing.

Average price
$25.20inside the $15 to $100 sweet spot
Price range
$5.85–$64.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Outlets & Accessories. It carries 1,891 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Outlets & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,891per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Decora Outlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$49K$98K$147K$196K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

1%

  • Leviton88%
  • micmi3%
  • BESTTEN3%
  • Lutron2%
  • Amico2%
  • ENERLITES2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Decora Outlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Decora Outlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leviton outlet94K/yr
  • leviton73K/yr
  • decora outlet21K/yr
  • lutron outlet21K/yr
  • leviton decora outlet11K/yr
  • leviton decora11K/yr
  • leviton lever edge9K/yr
  • square outlet9K/yr
  • leviton 15 amp outlet8K/yr
  • decora outlets8K/yr

Reviews and returns

What reviews say buyers love and hate about Decora Outlet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Garbage manufacturing”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Decora Outlet questions

Answered from the same tracked data.