Is decora outlet profitable to sell on Amazon United States?

The niche generates $491K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).

How competitive is the decora outlet niche?

7 brands and 92 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in decora outlet?

Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Assembly/Installation. The return rate is 2.4%.

When does demand for decora outlet peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the decora outlet niche?

Listings span $5.85–$64.29; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.

decora outlet

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.20

avg listing price — sweet spot $15–$100

Price range

Great$5.85–$64.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$491K

$491K/yr · 316K searches

Review moat

Okay1,890.57

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, decora outlet is a $491K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

decora outlet market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $756K–$1.0M; units × avg price
Conversion rate: 6.2%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

Leviton88%
micmi3%
BESTTEN3%
Lutron2%
Amico2%
ENERLITES2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top decora outlet search terms

leviton outlet94K/yr -5.5%5.4% conv.
leviton73K/yr -3.8%0.9% conv.
decora outlet21K/yr +1.0%5.5% conv.
lutron outlet21K/yr -8.1%1.6% conv.
leviton decora outlet11K/yr +3.0%7.0% conv.
leviton decora11K/yr -3.0%2.0% conv.
leviton lever edge9K/yr -25.7%4.9% conv.
square outlet9K/yr -13.8%4.8% conv.
leviton 15 amp outlet8K/yr +2.8%10.2% conv.
decora outlets8K/yr -16.4%5.0% conv.

All search terms

Top decora outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leviton Lever Edge 15 Amp Tamper-Resistant Duplex Wall Outlet 10-Pack E5325-MW White

Leviton$25.104.8★1,396 rev

Leviton 15 Amp Decora Tamper-Resistant Duplex Electrical Wall Outlet 10 Pack T5325-WMP White

Leviton$20.004.7★5,503 rev

Leviton 5325-WMP 15 Amp 125 Volt Decora Duplex Receptacle Residential Grade Grounding 10-Pack White

Leviton$17.834.7★2,677 rev

Leviton Type A & Type-C USB In-Wall Charger with 15A Tamper-Resistant Outlet USB Charger for Smartphones and Tablets Not for Laptops T5633-W White

Leviton$24.714.7★1,990 rev

Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White

Leviton$30.524.3★81 rev

Newest

by launch date

Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White

Leviton$30.5281 rev

3mo ago

Leviton Lever Edge 20 Amp Tamper-Resistant Duplex Wall Outlet E5825-W White

Leviton$6.9383 rev

1y ago

Amico 50 Pack Wall Outlet 15 Amp Outlets UL Listed Tamper Resistant Standard Electrical Outlet Decorator Receptacle with Wall Plate Suitable for Home and Business 125V/1875W White

Amico$63.92273 rev

1y ago

ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-WSID Tamper Resistant

ENERLITES$33.321,684 rev

2y ago

Leviton Lever Edge 15 Amp Single Pole Rocker Switch 10-Pack E5601-MW White

Leviton$23.79945 rev

3y ago

What buyers say about decora outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation24%

“Ease of installation”

Quality-Overall17%

“The build quality feels solid”

Value For Money11%

“Great Value”

Advertised Vs Actual Product8%

“As advertised”

Connectivity-Overall5%

“Rock solid connection”

Ease Of Use4%

“Easy to use”

Socket/Port/Plug3%

“Great Smart Outlet Plug”

Efficiency3%

“It works well”

Design-Overall3%

“Great faceplates, and very stylish”

Smart Assistant Support2%

“It's works with Google Assistant, Amazon Alexa, or Apple Siri for voice command control also”

What buyers complain about

Quality-Overall14%

“Garbage manufacturing”

Connectivity-Overall10%

“Poor Snap Connections”

Assembly/Installation10%

“Screw broke off in the box while installing”

Size-Overall6%

“12 gauge will not fit”

Product Condition6%

“Used product sent for the price of a new one”

Instructions/User Manual/Troubleshooting5%

“better instructions would definitely help”

Durability4%

“Broke quickly”

Functionality-Overall4%

“Today, they all disappeared”

Ease Of Use3%

“it is a major hassle to remove every one”

Value For Money2%

“they are expensive”

Top return reasons

Size-Overall16%

Functionality-Overall12%

Compatibility-Overall12%

Advertised Vs Actual Product11%

Connectivity-Overall11%

Value For Money9%

Color6%

Defective Material/Parts4%

Product Condition4%

Assembly/Installation2%

Common questions

Is decora outlet profitable to sell on Amazon United States?: The niche generates $491K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).
How competitive is the decora outlet niche?: 7 brands and 92 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in decora outlet?: Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Assembly/Installation. The return rate is 2.4%.
When does demand for decora outlet peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the decora outlet niche?: Listings span $5.85–$64.29; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.