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Deck Paint

Maybe

Returns run at only 1.4% of orders. But buyers convert on only 1.0% of searches, so Deck Paint is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$115K/yr179K searches / yr
90-day growth
+66.6%search demand this quarter
Competition
48%top-5 click share · 14 brands · 55 sellers

Flapen Score

Deck Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Deck Paint is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deck Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Deck Paint 179K times last year and spent an estimated $115K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+66.6%
Conversion, latest week
1.0%
Market size, estimated
$115Ka year
Peak month
July6.6× the quietest month
Top search term
deck paint58K searches a year

02 · Price

A sale here is worth $63.04.

Listings sell for $63.04 on average, from $9.28 to $266.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.04 that is $0 to $6K a year per listing.

Average price
$63.04inside the $15 to $100 sweet spot
Price range
$9.28–$266.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #55 within Finishes, Sealers & Stains. It carries 2,784 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
2.7%
Average rank
#55in Finishes, Sealers & Stains
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
2,784per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
82 months

Products

Top Deck Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

55

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

16%

  • Glidden36%
  • KILZ18%
  • Liquid Rubber13%
  • EVOLVE7%
  • Rust-Oleum5%
  • AMES4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Deck Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×

Search terms

Top Deck Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deck paint58K/yr
  • deck paint for wood44K/yr
  • porch paint29K/yr
  • porch paint for wood10K/yr
  • best deck paint for old decks6K/yr
  • porch and floor paint6K/yr
  • deck coating4K/yr
  • wood deck paint4K/yr
  • outdoor deck paint4K/yr
  • deck over paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Deck Paint

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Paint Quality”
1.4%of orders come back
“paint washed right off”
A buyer, on “Paint Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Deck Paint questions

Answered from the same tracked data.