Deck Paint
MaybeReturns run at only 1.4% of orders. But buyers convert on only 1.0% of searches, so Deck Paint is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 4855
- Market size
- $115K/yr179K searches / yr
- 90-day growth
- +66.6%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 55 sellers
Flapen Score
Deck Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Deck Paint is stronger. Inside it, weaker.
Market
The Deck Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Deck Paint 179K times last year and spent an estimated $115K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +66.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $115Ka year
- Peak month
- July6.6× the quietest month
- Top search term
- deck paint58K searches a year
02 · Price
A sale here is worth $63.04.
Listings sell for $63.04 on average, from $9.28 to $266.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.04 that is $0 to $6K a year per listing.
- Average price
- $63.04inside the $15 to $100 sweet spot
- Price range
- $9.28–$266.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #55 within Finishes, Sealers & Stains. It carries 2,784 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 2.7%
- Average rank
- #55in Finishes, Sealers & Stains
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 2,784per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Deck Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
- Price
- $32.20
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon
- Price
- $33.79
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago

KILZ Porch & Patio Latex Floor Paint Slate Gray 1 Gallon
- Price
- $36.75
- Rating
- 4.6/5
- Reviews
- 2,792
- Age
- 9y ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Summer Suede 1 Gallon
- Price
- $33.15
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago

Rust-Oleum Painters Touch Brush Enamel Paint Gloss Colonial Red
- Price
- $17.08
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 19y ago
Trending
90-day click momentum
KILZ Over Armor Textured Solid Coating Resurfacer Redwood 1 Gallon
- Price
- $42.14
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

KILZ Over Armor Textured Solid Coating Resurfacer Black Olive 1 Gallon
- Price
- $43.40
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

KILZ Over Armor Textured Solid Coating Resurfacer Cape Cod 1 Gallon
- Price
- $43.17
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

THE ONE All-In-One Paint & Primer - Deep Red Matte 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- $18.31
- Rating
- 4.1/5
- Reviews
- 12,352
- Age
- 9mo ago

Ready Seal Exterior Wood Stain & Sealer Natural Light Oak 1 Gallon
- Price
- $38.27
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 12y ago
Newest
by launch date
KILZ Over Armor Textured Solid Coating Resurfacer Redwood 1 Gallon
- Price
- $42.14
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

KILZ Over Armor Textured Solid Coating Resurfacer Cape Cod 1 Gallon
- Price
- $43.17
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

KILZ Over Armor Textured Solid Coating Resurfacer Black Olive 1 Gallon
- Price
- $43.40
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 6mo ago

THE ONE All-In-One Paint & Primer - Deep Red Matte 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- $18.31
- Rating
- 4.1/5
- Reviews
- 12,352
- Age
- 9mo ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
- Price
- $32.20
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
55
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
16%
- Glidden36%
- KILZ18%
- Liquid Rubber13%
- EVOLVE7%
- Rust-Oleum5%
- AMES4%
- Open — no brand owns it (8 brands, 16%)
Demand
Deck Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×
Search terms
Top Deck Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deck paint58K/yr
- deck paint for wood44K/yr
- porch paint29K/yr
- porch paint for wood10K/yr
- best deck paint for old decks6K/yr
- porch and floor paint6K/yr
- deck coating4K/yr
- wood deck paint4K/yr
- outdoor deck paint4K/yr
- deck over paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Deck Paint
We read the reviews and the return reasons for every product selling here.
“paint washed right off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deck Paint questions
Answered from the same tracked data.









