deck paint
Worth a lookShows low returns (1.4%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$63.04avg listing price — sweet spot $15–$100
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,783.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.28–$266.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 179K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, deck paint is a $115K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
deck paint market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $95K–$126K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 2.7%
- Avg brand age
- 82 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
55
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
16%
- Glidden36%
- KILZ18%
- Liquid Rubber13%
- EVOLVE7%
- Rust-Oleum5%
- AMES4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×
Top deck paint search terms
- deck paint58K/yr
- deck paint for wood44K/yr
- porch paint29K/yr
- porch paint for wood10K/yr
- best deck paint for old decks6K/yr
- porch and floor paint6K/yr
- deck coating4K/yr
- wood deck paint4K/yr
- outdoor deck paint4K/yr
- deck over paint3K/yr
Top deck paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
Glidden$32.204.0★112 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon
Glidden$33.794.0★112 rev
KILZ Porch & Patio Latex Floor Paint Slate Gray 1 Gallon
KILZ$36.754.6★2,792 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Summer Suede 1 Gallon
Glidden$33.154.0★112 rev
Rust-Oleum Painters Touch Brush Enamel Paint Gloss Colonial Red
Rust-Oleum$17.084.5★31,417 rev
Newest
by launch date
KILZ Over Armor Textured Solid Coating Resurfacer Redwood 1 Gallon
KILZ$42.1445 rev
KILZ Over Armor Textured Solid Coating Resurfacer Cape Cod 1 Gallon
KILZ$43.1745 rev
KILZ Over Armor Textured Solid Coating Resurfacer Black Olive 1 Gallon
KILZ$43.4045 rev
THE ONE All-In-One Paint & Primer - Deep Red Matte 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.3112,352 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
Glidden$32.20112 rev
Trending
90-day click momentumKILZ Over Armor Textured Solid Coating Resurfacer Redwood 1 Gallon
KILZ$42.144.4★
KILZ Over Armor Textured Solid Coating Resurfacer Black Olive 1 Gallon
KILZ$43.404.4★
KILZ Over Armor Textured Solid Coating Resurfacer Cape Cod 1 Gallon
KILZ$43.174.4★
THE ONE All-In-One Paint & Primer - Deep Red Matte 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.314.1★
Ready Seal Exterior Wood Stain & Sealer Natural Light Oak 1 Gallon
Ready Seal$38.274.4★
What buyers say about deck paint
What buyers praise and complain about, mined from review topics.What buyers love
“Fair products”
“Easy to apply”
“Restores Wood”
“Good paint”
“Great value”
“Beautiful color”
“As advertised”
“Worked well on garage door”
“Easy to apply and paintable”
“Good coverage”
What buyers complain about
“paint washed right off”
“it just fell apart”
“Not tan”
“did not adhere good”
“Could not even use”
“Poor quality”
“Hard as a rock”
“money had I gone that route”
“Arrived leaking”
“The fact that its low density makes it hard to work with”
Top return reasons
Common questions
- Is deck paint profitable to sell on Amazon United States?
- The niche generates $115K/yr across 32 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +66.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the deck paint niche?
- 14 brands and 55 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in deck paint?
- Top complaints mined from reviews: Paint Quality, Durability, Color. The return rate is 1.4%.
- When does demand for deck paint peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.6× the quietest.
- What does it cost to enter the deck paint niche?
- Listings span $9.28–$266.03; the average listing price is $63.04 (sweet spot $15–$100). The average incumbent carries 2,784 reviews — the moat a new listing must climb.