Is deck lights profitable to sell on Amazon United States?

The niche generates $457K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +85.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the deck lights niche?

22 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in deck lights?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.0%.

When does demand for deck lights peak?

Demand peaks in May–Jun–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the deck lights niche?

Listings span $15.27–$66.11; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 7,581 reviews — the moat a new listing must climb.

deck lights

Worth a look

Shows a sweet-spot price point ($28.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$28.23

avg listing price — sweet spot $15–$100

Price range

Incredible$15.27–$66.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+85.2%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$457K

$457K/yr · 635K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,580.84

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, deck lights is a $457K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

deck lights market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $423K–$565K; units × avg price
Conversion rate: 2.5%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

45%

Top 20: 85%

Open market

31%

SOLPEX24%
addlon15%
Brightown11%
GIGALUMI8%
BKBB PPBB8%
PATIOWIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +85.2% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top deck lights search terms

deck lights470K/yr +93.3%1.1% conv.
addlon outdoor string lights28K/yr +77.2%4.3% conv.
outdoor string lights 50 ft15K/yr +116.2%4.5% conv.
gazebo lighting16K/yr +66.8%0.3% conv.
50 ft outdoor string lights9K/yr +110.0%4.8% conv.
balcony lighting11K/yr +36.6%0.3% conv.
patio deck lights9K/yr +55.8%0.8% conv.
48 ft outdoor string lights8K/yr +89.2%2.8% conv.
patio lights 50 ft6K/yr +109.9%3.6% conv.
string lights for outside 50 ft7K/yr +96.0%5.1% conv.

All search terms

Top deck lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White

SOLPEX$25.954.3★16,453 rev

GIGALUMI Led Solar Deck Lights 16 PackWaterproof Warm White

GIGALUMI$21.734.3★4,070 rev

Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch

Brightown$20.064.7★4,767 rev

BKBB PPBB Solar Deck Lights Outdoor 20 Pcs Solar Step Lights Waterproof LED Solar Lights for Outdoor Stairs Step Fence Yard Patio Railing Garden and Pathway

BKBB PPBB$19.304.0★1,844 rev

addlon 50FT LED Outdoor String Lights Waterproof Dimmable Bulbs for Patio

addlon$21.284.6★7,051 rev

Newest

by launch date

Skoiuc 50ft-LED-Lights-Outdoor-Waterproof-String Lights-Patio-Outside-Porch-Backyard-Garden-Gazebo-Yard-Deck-Balcony-Party-Camping-House-Hanging-Lighting-Bulb-Remote-Bluetooth-Hanging-Edison-ST38

Skoiuc$18.43170 rev

4mo ago

50(40+10)FT Outdoor String Lights 15m Waterproof Remote LED Patio Lights with 19+1 S11 Bulbs 10FT Extension Cable Dimmable Outside Hanging Lights for House Porch Yard Garden Bistro Gazebo lighting

AODLEDY$19.57118 rev

6mo ago

SOLPEX Solar Deck Lights Outdoor Fence Lights Waterproof 16 Pack Warm White

SOLPEX$42.40167 rev

7mo ago

Solar Deck Lights Outdoor Solar Step Lights Waterproof 16 Pack Warm White

COOZAMING$22.87140 rev

8mo ago

addlon Outdoor String Lights 100FT G40 with Remote 54 LED Shatterproof Bulb

addlon$31.6124,038 rev

10mo ago

What buyers say about deck lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“BRIGHT LIGHTS”

Quality-Overall10%

“The quality seems solid”

Assembly/Installation8%

“Easy to assemble”

Value For Money7%

“They are affordable”

Remote Control5%

“Great Remote”

Durability4%

“Beautiful and durable”

Advertised Vs Actual Product4%

“As Advertised”

Design-Overall2%

“durable design”

Ease Of Use2%

“Easy to put on”

Efficiency1%

“Workable”

What buyers complain about

Durability24%

“Did not last”

Brightness/Shine/Glow13%

“Not very bright”

Functionality-Overall8%

“did not work as described”

Quality-Overall8%

“Bad Quality”

Bulb Flicker/Dimming/Color5%

“Very dim”

Size-Overall5%

“Not a Great Fit”

Water Resistance4%

“Not water proof”

Advertised Vs Actual Product3%

“Description is incorrect”

Charging2%

“they will not charge at all”

Value For Money2%

“should have known better at this price”

Top return reasons

Size-Overall26%

Brightness/Shine/Glow13%

Advertised Vs Actual Product12%

Bulb Flicker/Dimming/Color9%

Functionality-Overall7%

Color6%

Value For Money5%

Quality-Overall4%

Defective Material/Parts3%

Compatibility-Overall2%

Common questions

Is deck lights profitable to sell on Amazon United States?: The niche generates $457K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +85.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the deck lights niche?: 22 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in deck lights?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.0%.
When does demand for deck lights peak?: Demand peaks in May–Jun–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the deck lights niche?: Listings span $15.27–$66.11; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 7,581 reviews — the moat a new listing must climb.