Skip to content
51

deck lighting

Worth a look

Shows a sweet-spot price point ($29.07 avg), but weak search conversion (1.8%) keeps it on the watch list.

Market size 40Growth 85Conversion 22Competition 37Returns 39Price range 87Avg price 95Brand share 47Review moat 36Quality gap 52

Avg price

Incredible$29.07

avg listing price — sweet spot $15–$100

Price range

Great$9.58–$61.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+84.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$207K

$207K/yr · 400K searches

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,897.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, deck lighting is a $207K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

deck lighting market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$174K–$233K
units × avg price
Conversion rate
1.8%
Avg BSR
#20
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

28

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • SOLPEX50%
  • GIGALUMI10%
  • LIANGLOME7%
  • Brightown5%
  • BKBB PPBB5%
  • Melunar4%

Demand

Weekly Amazon search volume, last 42 weeks — +84.3% search growth over the last 90 days.
10K6KSpike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top deck lighting search terms

  • deck lighting79K/yr
  • solar lights for deck railing30K/yr
  • deck railing lights29K/yr
  • vinyl fence lights30K/yr
  • deck light25K/yr
  • lights for deck20K/yr
  • vinyl fence solar lights17K/yr
  • pool deck lights13K/yr
  • led deck lights19K/yr
  • outdoor lights for deck12K/yr
All search terms

Top deck lighting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$41K30%$62K40%$83K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about deck lighting

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Bright and pretty”

Quality-Overall11%

“The quality seems solid”

Assembly/Installation11%

“easy to mount”

Value For Money7%

“They are affordable”

Durability5%

“Beautiful and durable”

Remote Control4%

“Love the remote control”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall2%

“They are sleek”

Ease Of Use2%

“Easy to put on”

Strength1%

“In addition, they look sturdy and easy to install”

What buyers complain about

Durability25%

“Did not last”

Brightness/Shine/Glow18%

“Very dim”

Functionality-Overall8%

“Never worked”

Quality-Overall7%

“the quality control is seriously lacking”

Bulb Flicker/Dimming/Color6%

“Every other light is much dimmer”

Size-Overall4%

“Small size”

Value For Money2%

“I guess for the cheap price i should of not been surprised”

Advertised Vs Actual Product2%

“Not what is advertised”

Battery Life2%

“The battery doesnt last very long”

Charging2%

“dont charge as well”

Top return reasons

Size-Overall25%
Brightness/Shine/Glow17%
Bulb Flicker/Dimming/Color10%
Color9%
Advertised Vs Actual Product9%
Functionality-Overall7%
Value For Money4%
Defective Material/Parts3%
Quality-Overall3%
Assembly/Installation2%

Common questions

Is deck lighting profitable to sell on Amazon United States?
The niche generates $207K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +84.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the deck lighting niche?
14 brands and 28 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in deck lighting?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.9%.
What does it cost to enter the deck lighting niche?
Listings span $9.58–$61.06; the average listing price is $29.07 (sweet spot $15–$100). The average incumbent carries 2,898 reviews — the moat a new listing must climb.