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53

deck light poles

Worth a look

Shows demand growing +96.3% this quarter, but weak search conversion (2.2%) keeps it on the watch list.

Market size 33Growth 90Conversion 27Competition 37Returns 28Price range 52Avg price 90Brand share 50Review moat 70Quality gap 81

Growth

Great+96.3%

90-day search growth — must beat 0% to launch

Avg price

Great$58.90

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good687.77

avg incumbent reviews — the moat a new listing must climb

Price range

Good$19.23–$173.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$155K

$155K/yr · 121K searches

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, deck light poles is a $155K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

deck light poles market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$177K–$236K
units × avg price
Conversion rate
2.2%
Avg BSR
#126
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
8.6%
Avg brand age
31 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

36

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

18%

  • AHRLHR30%
  • Nexillumi17%
  • NUERPO10%
  • Oliynedy10%
  • Beizelte8%
  • AILBTON7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +96.3% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×

Top deck light poles search terms

  • string light poles for deck35K/yr
  • deck light poles24K/yr
  • deck poles for string lights15K/yr
  • deck string light poles9K/yr
  • deck light poles for string lights5K/yr
  • string light poles for deck railing clamp6K/yr
  • deck light pole6K/yr
  • light poles for deck6K/yr
  • deck poles5K/yr
  • string light poles for fence5K/yr
All search terms

Top deck light poles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$31K30%$46K40%$62K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about deck light poles

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“Easy assembly”

Strength14%

“Strong, stable, and easy to set up”

Quality-Overall14%

“Amazing quality”

Value For Money7%

“Saved money”

Durability6%

“Durable and easy”

Brightness/Shine/Glow6%

“are great for yard lighting setups”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall3%

“The design is simple”

Material Quality2%

“Very durable material”

Ease Of Use2%

“Easy to use”

What buyers complain about

Strength27%

“Not strong”

Quality-Overall20%

“Cheap quality”

Durability13%

“Not durable”

Value For Money3%

“CHEAP DO NOT BUY”

Material Quality3%

“Flimsy material”

Size-Overall3%

“Shorter than advertised”

Assembly/Installation3%

“do not provide clear assembly”

Advertised Vs Actual Product2%

“the misleading description”

Rusts/Corrodes2%

“RUSTED”

Functionality-Overall2%

“Doesnt do what it is supposed to do”

Top return reasons

Strength21%
Defective Material/Parts16%
Advertised Vs Actual Product8%
Size-Overall8%
Quality-Overall7%
Functionality-Overall6%
Mechanism Issues6%
Value For Money4%
Assembly/Installation3%
Product Condition2%

Common questions

Is deck light poles profitable to sell on Amazon United States?
The niche generates $155K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +96.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the deck light poles niche?
17 brands and 36 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in deck light poles?
Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 4.8%.
When does demand for deck light poles peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.1× the quietest.
What does it cost to enter the deck light poles niche?
Listings span $19.23–$173.28; the average listing price is $58.90 (sweet spot $15–$100). The average incumbent carries 688 reviews — the moat a new listing must climb.