deadlock
Skip itA small market ($94K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Price range
Great$9.54–$48.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,852.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, deadlock is a $94K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
deadlock market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $94K–$118K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
58
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
7%
- SCHLAGE51%
- Kwikset18%
- Comfhouse10%
- BESTTEN6%
- PRIME-LINE5%
- Copper Creek5%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 21 weeks — +16.0% search growth over the last 90 days.Top deadlock search terms
- deadlock39K/yr
- single cylinder deadbolt locks11K/yr
- single cylinder deadbolt9K/yr
- schlage b606K/yr
- schlage b60n7K/yr
- small bore hole deadbolt7K/yr
- dead bolts7K/yr
- deadbolt lock with key7K/yr
- single cylinder deadbolt lock5K/yr
- schlage primus5K/yr
Top deadlock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schlage B60 N 619 Deadbolt Keyed 1 Side Highest Residential Security Satin Nickel
SCHLAGE$34.014.6★6,024 rev
Schlage B60 N 622 Deadbolt Keyed 1 Side Highest Residential Security Matte Black
SCHLAGE$31.524.6★6,024 rev
Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Satin Nickel Round Exterior Keyed Front Entry Inside Door Deadbolt
Comfhouse$11.854.5★566 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★237 rev
Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless
Copper Creek$10.384.5★1,933 rev
Newest
by launch date
Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel
Veise$12.8558 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.5262 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.42237 rev
Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.44237 rev
Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless
Copper Creek$10.381,933 rev
Trending
90-day click momentumVeise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel
Veise$12.854.6★
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.524.7★
Schlage B60 N CEN 622 Deadbolt with Century Trim Keyed 1 Side Highest Residential Security Matte Black
SCHLAGE$48.584.7★
Segal SE 15326 Bronze Deadlock Brass Single Pack
PRIME-LINE$32.174.4★
What buyers say about deadlock
What buyers praise and complain about, mined from review topics.What buyers love
“Its easy to set up”
“the lock operates smoothly”
“they are quality knobs”
“they are affordable”
“Fit perfect”
“Solid, Secure, and Easy to Install”
“Works great”
“Work says it should”
“Sturdy, great quality, and easy to install”
“Very durable”
What buyers complain about
“Bad quality”
“Lock is horrible”
“Broke instantly”
“It was too big”
“it can be tricky to install”
“Does not work”
“The problem is that it is a bit wobbly”
“Cheap paint chipped during install”
“Not worth a penny”
“the instruction was not clear that confuse installation”
Top return reasons
Common questions
- Is deadlock profitable to sell on Amazon United States?
- The niche generates $94K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the deadlock niche?
- 10 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in deadlock?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 4.7%.
- What does it cost to enter the deadlock niche?
- Listings span $9.54–$48.58; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.