Deadlock

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+16.0%

Conversion, latest week

2.8%

Market size, estimated

$94Ka year

Top search term

deadlock39K searches a year

Listings sell for $23.62 on average, from $9.54 to $48.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.62 that is $2K to $6K a year per listing.

Average price

$23.62inside the $15 to $100 sweet spot

Price range

$9.54–$48.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

4.7%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Door Hardware & Locks. It carries 1,853 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#104in Door Hardware & Locks

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,853per listing

Listings tracked

21

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months