deadbolt strike plate
Skip itPrices mostly outside the sweet spot ($4.20–$14.10) — this niche doesn't clear our bar today.
Review moat
Great288.28avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 76K searches
Price range
Bad$4.20–$14.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, deadbolt strike plate is a $44K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
deadbolt strike plate market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $44K–$58K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 73%
- Out of stock
- 4.8%
- Avg brand age
- 28 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
57
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
27%
- PRIME-LINE17%
- RO6G17%
- Stone Harbor Hardware15%
- MOSECYOU12%
- Marvexi7%
- Quadafy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top deadbolt strike plate search terms
- deadbolt strike plate57K/yr
- deadbolt plate8K/yr
- dead bolt strike plates6K/yr
- dead bolt strike plate5K/yr
Top deadbolt strike plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satin Brushed Nickel Deadbolt Strike Plate Door Backplate 1 x 2 1/4 Round Corner (1-Pack)
RO6G$6.424.6★492 rev
Deadbolt Strike Plate Door Backplate 1 x 2 1/4 Round Corner -(1-Pack)
RO6G$6.414.6★71 rev
Marvexi 2Pcs Brushed Nickel Deadbolt Strike Plate
Marvexi$5.734.1★23 rev
Prime-Line E 2461 1-1/4 In. Satin Nickel Plated Stamped Steel Constructed Deadbolt Strike (Single Pack)
PRIME-LINE$4.484.6★786 rev
Stone Harbor Hardware Round Corner Deadbolt Strike Plate 1 x 2-1/4 1-5/8 Center-to-Center Matte Black
Stone Harbor Hardware$6.274.6★211 rev
Newest
by launch date
MOSECYOU Extra Long Deadbolt Strike Plate 7 Heavy Duty Stainless Steel Enlarged Striker Opening to Fix Door Misalignment/Wont Latch Close/Sticking (Matte Black 1 Pack)
MOSECYOU$9.3626 rev
Deadbolt Strike Plate Door Backplate 1 x 2 1/4 Matte Black Round Corner Deadbolt Strike Plate - 1 Pack
BonKuDoo$5.7730 rev
Deadbolt Strike Plate 1 X 2-1/4 Door Backplate Round Corner (1 Satin Nickel)
Priseen$5.938 rev
Marvexi 2Pcs Brushed Nickel Deadbolt Strike Plate
Marvexi$5.7323 rev
2 Pk Upgrade Large Hole Deadbolt Restorer Strike Plates Stainless Steel Round Corner Latch Strike Plate with Wood Dowel Strips Universal Backplate for Home Door Easy Repair MisalignmentMatte Black
Vizava$8.57117 rev
Trending
90-day click momentumMOSECYOU Extra Long Deadbolt Strike Plate 7 Heavy Duty Stainless Steel Enlarged Striker Opening to Fix Door Misalignment/Wont Latch Close/Sticking (Matte Black 1 Pack)
MOSECYOU$9.364.9★
Deadbolt Strike Plate 1 X 2-1/4 Door Backplate Round Corner (1 Satin Nickel)
Priseen$5.935.0★
Marvexi 2Pcs Brushed Nickel Deadbolt Strike Plate
Marvexi$5.734.1★
Deadbolt Strike Plate Door Backplate 1 x 2 1/4 Matte Black Round Corner Deadbolt Strike Plate - 1 Pack
BonKuDoo$5.774.0★
Prime-Line U 11122 Maximum Security Deadbolt Strike 1-1/8 x 5-7/8 In. with Screws Satin Nickel Finish (Single Pack)
PRIME-LINE$6.404.4★
What buyers say about deadbolt strike plate
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is solid”
“Fit good”
“The door stays firmly locked in place”
“Exactly what i needed”
“Installation was quick”
“Worth the price”
“the plate itself is solid”
“Works great”
“It also will give me more security”
“It feels durable”
What buyers complain about
“Cheap”
“When ya buy a noble home nothing fits right”
“They also bleneded in with the locks I put on there”
“Thin and flimsy, easily bent with little pressure”
“Didnt work at all”
“After month the usb connections are spotty”
“The other products did not fit in the door jam”
“Waste of money”
“my batteries were draining very quickly”
“looked like a light coating of white on the part that shows”
Top return reasons
Common questions
- Is deadbolt strike plate profitable to sell on Amazon United States?
- The niche generates $44K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the deadbolt strike plate niche?
- 18 brands and 57 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in deadbolt strike plate?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Locking Mechanism. The return rate is 3.2%.
- When does demand for deadbolt strike plate peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the deadbolt strike plate niche?
- Listings span $4.20–$14.10; the average listing price is $7.30 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.