Dead Bolt

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

3.6%

Market size, estimated

$114Ka year

Peak month

September11.6× the quietest month

Top search term

dead bolt55K searches a year

Listings sell for $22.66 on average, from $9.54 to $61.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.66 that is $2K to $6K a year per listing.

Average price

$22.66inside the $15 to $100 sweet spot

Price range

$9.54–$61.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

5.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #169 within Door Hardware & Locks. It carries 3,449 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#169in Door Hardware & Locks

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,449per listing

Listings tracked

37

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months