Is dead bolt profitable to sell on Amazon United States?

The niche generates $114K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the dead bolt niche?

21 brands and 64 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in dead bolt?

Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Assembly/Installation. The return rate is 5.1% — above our launch gate.

When does demand for dead bolt peak?

Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 11.6× the quietest.

What does it cost to enter the dead bolt niche?

Listings span $9.54–$61.77; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 3,449 reviews — the moat a new listing must climb.

dead bolt

Worth a look

Shows a sweet-spot price point ($22.66 avg), but high returns (5.1%) keeps it on the watch list.

Avg price

Great$22.66

avg listing price — sweet spot $15–$100

Price range

Great$9.54–$61.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,449.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$114K

$114K/yr · 140K searches

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, dead bolt is a $114K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dead bolt market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $113K–$136K; units × avg price
Conversion rate: 3.6%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.7%
Avg brand age: 48 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

32%

Kwikset23%
Comfhouse13%
BESTTEN12%
SCHLAGE8%
Copper Creek6%
TEEHO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.6×

Open Trend

Top dead bolt search terms

dead bolt55K/yr +14.0%3.7% conv.
dead bolt lock23K/yr +25.8%2.9% conv.
single cylinder deadbolt9K/yr -12.0%2.8% conv.
dead lock7K/yr -20.0%0.9% conv.
dead bolts7K/yr +1.4%1.9% conv.
dead bolt locks8K/yr +3.7%2.6% conv.
deadbolt lock with key7K/yr -11.8%2.9% conv.
single cylinder deadbolt lock5K/yr +30.6%3.6% conv.
dead bolts for exterior doors7K/yr +5.3%1.9% conv.
heavy duty deadbolt lock4K/yr -6.9%0.4% conv.

All search terms

Top dead bolt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Satin Nickel Round Exterior Keyed Front Entry Inside Door Deadbolt

Comfhouse$11.854.5★566 rev

Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection

Kwikset$16.424.5★237 rev

BESTTEN Single Cylinder Deadbolt Dead Bolt for Front Door and Garage Door Keyed One Side Thumb Turn Inside Matte Black Finish

BESTTEN$12.174.3★586 rev

Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless

Copper Creek$10.384.5★1,933 rev

Schlage B60 N 619 Deadbolt Keyed 1 Side Highest Residential Security Satin Nickel

SCHLAGE$34.014.6★6,024 rev

Newest

by launch date

Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel

Veise$12.8558 rev

3mo ago

Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt

Kwikset$25.16237 rev

9mo ago

Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt

Kwikset$23.5262 rev

9mo ago

Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection

Kwikset$16.42237 rev

10mo ago

Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection

Kwikset$16.44237 rev

10mo ago

What buyers say about dead bolt

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation29%

“Easy Set Up”

Locking Mechanism18%

“Smart lock”

Quality-Overall12%

“Excellent Product”

Value For Money9%

“they are affordable”

Ease Of Use5%

“Works so easily”

Advertised Vs Actual Product3%

“Works as advertised”

Efficiency3%

“Works flawlessly”

Instructions/User Manual/Troubleshooting3%

“easy instructions”

Security3%

“and good security”

Strength2%

“Sturdy, great quality, and easy to install”

What buyers complain about

Locking Mechanism18%

“Doesn't lock”

Quality-Overall17%

“Cheap quality”

Assembly/Installation7%

“Difficult to install”

Durability7%

“Broke instantly”

Size-Overall6%

“Doesnt fit”

Functionality-Overall6%

“it did not even turn on”

Instructions/User Manual/Troubleshooting4%

“Instructions worst ever”

Strength2%

“Flimsy”

Ease Of Use2%

“Very hard to turn”

Material Quality2%

“Poor material”

Top return reasons

Size-Overall31%

Locking Mechanism15%

Functionality-Overall10%

Compatibility-Overall7%

Defective Material/Parts6%

Color5%

Value For Money4%

Advertised Vs Actual Product4%

Mechanism Issues4%

Assembly/Installation4%

Common questions

Is dead bolt profitable to sell on Amazon United States?: The niche generates $114K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the dead bolt niche?: 21 brands and 64 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in dead bolt?: Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Assembly/Installation. The return rate is 5.1% — above our launch gate.
When does demand for dead bolt peak?: Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 11.6× the quietest.
What does it cost to enter the dead bolt niche?: Listings span $9.54–$61.77; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 3,449 reviews — the moat a new listing must climb.