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Cutting Oil

Maybe

Buyers convert on 17.9% of searches. But the products selling today already average 4.7★, so Cutting Oil is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$813K/yr227K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
62%top-5 click share · 14 brands · 135 sellers

Flapen Score

Cutting Oil against its category

The dotted line is the Tools & Home Improvement average. Past it, Cutting Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cutting Oil 227K times last year and spent an estimated $813K. The top 5 brands take 81% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $813K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
17.9%
Market size, estimated
$813Ka year
Peak month
May1.4× the quietest month
Top search term
cutting oil54K searches a year

02 · Price

A sale here is worth $20.02.

Listings sell for $20.02 on average, from $4.90 to $70.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $20.02 that is $50K to $60K a year per listing.

Average price
$20.02inside the $15 to $100 sweet spot
Price range
$4.90–$70.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$50K–$60K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #42 within Lubricants. It carries 2,003 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#42in Lubricants
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,003per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Cutting Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$81K$163K$244K$325K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

135

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

15%

  • Tap Magic38%
  • Anchorlube15%
  • Forney12%
  • Evo Dyne9%
  • JB Industries6%
  • Lumintrail4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Cutting Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cutting Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutting oil54K/yr
  • cutting oil for drilling metal26K/yr
  • tap magic24K/yr
  • tap magic cutting fluid19K/yr
  • cutting fluid20K/yr
  • thread cutting oil11K/yr
  • anchor lube10K/yr
  • anchorlube9K/yr
  • cutting fluid for metal drilling7K/yr
  • tapping fluid6K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“Oil leak”
A buyer, on “Leak-Proof”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cutting Oil questions

Answered from the same tracked data.