Is Cut Proof Lock profitable to sell on Amazon United States?

Flapen scores Cut Proof Lock 44 out of 100 on Amazon United States, a Fail. Shoppers spend $167K a year across 49 tracked products. Amazon counts 1 of the 6 products launched in the last year as successful launches. Search demand grew +10.4% in the last 90 days.

How competitive is the Cut Proof Lock niche on Amazon United States?

5 brands and 96 sellers compete in Cut Proof Lock on Amazon United States. The top 5 Cut Proof Lock products take 34% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Cut Proof Lock?

Cut Proof Lock buyers on Amazon United States complain most about Locking Mechanism, Quality-Overall, and Durability. Returns run at 4.9% of orders.

What does it cost to enter the Cut Proof Lock niche?

Cut Proof Lock sells for $67.41 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.91 to $265.95. The average product has 392 reviews, the count a new listing must catch up to.

Cut Proof Lock

Fail

The top 5 brands take 100% of clicks, so Cut Proof Lock is a Fail.

Filters High Price

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $167K/yr166K searches / yr
90-day growth: +10.4%search demand this quarter
Competition: 34%top-5 click share · 5 brands · 96 sellers

Flapen Score

Cut Proof Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Cut Proof Lock is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Cut Proof Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Cut Proof Lock 166K times last year and spent an estimated $167K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months: 166K
Growth, 90 days vs prior 90: +10.4%
Conversion, latest week: 1.5%
Market size, estimated: $167Ka year
Top search term: abus lock52K searches a year

02 · Price

A sale here is worth $67.41.

Listings sell for $67.41 on average, from $8.91 to $265.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $67.41 that is $0 to $7K a year per listing.

Average price: $67.41inside the $15 to $100 sweet spot
Price range: $8.91–$265.95
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #429 within Padlocks & Hasps. It carries 392 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 94%
Out of stock, average day: 0.9%
Average rank: #429in Padlocks & Hasps
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 392per listing
Listings tracked: 49

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

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