Is Custom Wall Decal profitable to sell on Amazon United States?

Flapen scores Custom Wall Decal 48 out of 100 on Amazon United States, a Fail. Shoppers spend $25K a year across 23 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +1.1% in the last 90 days.

How competitive is the Custom Wall Decal niche on Amazon United States?

18 brands and 19 sellers compete in Custom Wall Decal on Amazon United States. The top 5 Custom Wall Decal products take 56% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Custom Wall Decal?

Custom Wall Decal buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Value For Money. Returns run at 1.0% of orders.

When does demand for Custom Wall Decal peak?

Search demand for Custom Wall Decal on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Custom Wall Decal niche?

Custom Wall Decal sells for $24.65 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.86 to $47.50. The average product has 797 reviews, the count a new listing must catch up to.

Custom Wall Decal

Fail

Shoppers spend only $25K a year here, so Custom Wall Decal is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $25K/yr90K searches / yr
90-day growth: +1.1%search demand this quarter
Competition: 56%top-5 click share · 18 brands · 19 sellers

Flapen Score

Custom Wall Decal against its category

The dotted line is the Tools & Home Improvement average. Past it, Custom Wall Decal is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Custom Wall Decal market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Wall Decal 90K times last year and spent an estimated $25K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months: 90K
Growth, 90 days vs prior 90: +1.1%
Conversion, latest week: 1.1%
Market size, estimated: $25Ka year
Peak month: August1.4× the quietest month
Top search term: custom wall decal28K searches a year

02 · Price

A sale here is worth $24.65.

Listings sell for $24.65 on average, from $6.86 to $47.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.65 that is $0 to $2K a year per listing.

Average price: $24.65inside the $15 to $100 sweet spot
Price range: $6.86–$47.50
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12,118 within Wall Stickers & Murals. It carries 797 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 30%
Out of stock, average day: 0.0%
Average rank: #12,118in Wall Stickers & Murals
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 797per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 40 months

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