Is Crown Stapler profitable to sell on Amazon United States?

Flapen scores Crown Stapler 44 out of 100 on Amazon United States, a Fail. Shoppers spend $273K a year across 27 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +2.4% in the last 90 days.

How competitive is the Crown Stapler niche on Amazon United States?

18 brands and 222 sellers compete in Crown Stapler on Amazon United States. The top 5 Crown Stapler products take 47% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Crown Stapler?

Crown Stapler buyers on Amazon United States complain most about Functionality-Overall, Quality-Overall, and Durability. Returns run at 5.2% of orders, which is high.

When does demand for Crown Stapler peak?

Search demand for Crown Stapler on Amazon United States peaks in Jun–Jul–Aug–Oct, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Crown Stapler niche?

Crown Stapler sells for $111.49 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $34.65 to $380.81. The average product has 706 reviews, the count a new listing must catch up to.

Crown Stapler

Fail

Prices span $34.65–$380.81, mostly outside the sweet spot, so Crown Stapler is a Fail.

Filters High Returns High Price

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $273K/yr109K searches / yr
90-day growth: +2.4%search demand this quarter
Competition: 47%top-5 click share · 18 brands · 222 sellers

Flapen Score

Crown Stapler against its category

The dotted line is the Tools & Home Improvement average. Past it, Crown Stapler is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Crown Stapler market on Amazon at a glance

Shoppers on Amazon United States searched for Crown Stapler 109K times last year and spent an estimated $273K. The top 5 brands take 70% of clicks. Demand peaks in Jun–Jul–Aug–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months: 109K
Growth, 90 days vs prior 90: +2.4%
Conversion, latest week: 2.2%
Market size, estimated: $273Ka year
Peak month: October2.2× the quietest month
Top search term: narrow crown stapler34K searches a year

02 · Price

A sale here is worth $111.49.

Listings sell for $111.49 on average, from $34.65 to $380.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $111.49 that is $11K to $28K a year per listing.

Average price: $111.49above the $15 to $100 sweet spot
Price range: $34.65–$380.81
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $11K–$28K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #17 within Power Tools. It carries 706 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 93%
Out of stock, average day: 4.2%
Average rank: #17in Power Tools
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 706per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 59 months

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