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Craftsman Socket Set

Fail

The top 5 brands take 98% of clicks, so Craftsman Socket Set is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$820K/yr512K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
39%top-5 click share · 8 brands · 88 sellers

Flapen Score

Craftsman Socket Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman Socket Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman Socket Set market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman Socket Set 512K times last year and spent an estimated $820K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $820K a year.

Searches, last 12 months
512K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.7%
Market size, estimated
$820Ka year
Peak month
June5.7× the quietest month
Top search term
craftsman socket set200K searches a year

02 · Price

A sale here is worth $97.01.

Listings sell for $97.01 on average, from $6.85 to $327.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $97.01 that is $10K to $24K a year per listing.

Average price
$97.01inside the $15 to $100 sweet spot
Price range
$6.85–$327.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$10K–$24K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #161 within Sockets & Socket Sets. It carries 995 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
87%
Out of stock, average day
3.1%
Average rank
#161in Sockets & Socket Sets
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
995per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Craftsman Socket Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$25K$49K$74K$98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

88

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

1%

  • CRAFTSMAN94%
  • WORKPRO2%
  • EACELIY1%
  • DEWALT1%
  • SEDY1%
  • TOHOME1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Craftsman Socket Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×

Search terms

Top Craftsman Socket Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman socket set200K/yr
  • craftsman mechanic tool set45K/yr
  • craftsman sockets39K/yr
  • craftsman ratchet set36K/yr
  • crasftman tool sets31K/yr
  • craftsman mechanics tool set16K/yr
  • craftsman 3/8 socket set14K/yr
  • craftsman 450-piece mechanics tool set18K/yr
  • craftsman home tool kit10K/yr
  • socket set craftsman14K/yr

Reviews and returns

What reviews say buyers love and hate about Craftsman Socket Set

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Low value low quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Craftsman Socket Set questions

Answered from the same tracked data.