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Craftsman Screwdriver

Fail

The top 5 brands take 100% of clicks, so Craftsman Screwdriver is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$543K/yr294K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
59%top-5 click share · 3 brands · 48 sellers

Flapen Score

Craftsman Screwdriver against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman Screwdriver is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman Screwdriver market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman Screwdriver 294K times last year and spent an estimated $543K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $543K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
5.8%
Market size, estimated
$543Ka year
Peak month
November2.8× the quietest month
Top search term
craftsman screwdriver set186K searches a year

02 · Price

A sale here is worth $32.02.

Listings sell for $32.02 on average, from $5.65 to $157.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $32.02 that is $16K to $24K a year per listing.

Average price
$32.02inside the $15 to $100 sweet spot
Price range
$5.65–$157.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #236 within Screwdrivers & Nut Drivers. It carries 1,786 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#236in Screwdrivers & Nut Drivers
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
1,786per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Craftsman Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$54K$81K$109K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • CRAFTSMAN95%
  • Craftsman3%
  • CARTMAN2%
  • Open — no brand owns it (0%)

Demand

Craftsman Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Craftsman Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman screwdriver set186K/yr
  • craftsman screwdriver46K/yr
  • craftman screwdriver set14K/yr
  • craftsman screwdrivers13K/yr
  • craftsman screwdriver set with case9K/yr
  • screwdriver set craftsman12K/yr
  • craftsman phillips screwdriver set6K/yr
  • craftsman magnetic screwdriver set4K/yr
  • craftsman screw driver set4K/yr

Reviews and returns

What reviews say buyers love and hate about Craftsman Screwdriver

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.7%of orders come back
“the case it too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Craftsman Screwdriver questions

Answered from the same tracked data.