craftsman screwdriver
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$32.02avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$543K$543K/yr · 294K searches
Price range
Good$5.65–$157.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,785.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, craftsman screwdriver is a $543K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
craftsman screwdriver market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $480K–$640K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 3.9%
- Avg brand age
- 53 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- CRAFTSMAN95%
- Craftsman3%
- CARTMAN2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -5.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top craftsman screwdriver search terms
- craftsman screwdriver set186K/yr
- craftsman screwdriver46K/yr
- craftman screwdriver set14K/yr
- craftsman screwdrivers13K/yr
- craftsman screwdriver set with case9K/yr
- screwdriver set craftsman12K/yr
- craftsman phillips screwdriver set6K/yr
- craftsman magnetic screwdriver set4K/yr
- craftsman screw driver set4K/yr
Top craftsman screwdriver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAFTSMAN Screwdriver Set Bi-Material 8 Piece Set (CMHT65075N)
CRAFTSMAN$18.504.8★1,847 rev
CRAFTSMAN Screwdriver Set Assorted 12Piece (CMHT65044)
CRAFTSMAN$24.834.8★7,445 rev
CRAFTSMAN Screwdriver Set Assorted 25-Piece (CMHT65046)
CRAFTSMAN$51.454.8★3,715 rev
Craftsman 9-31794 Slotted Phillips Screwdriver Set 17 Piece
CRAFTSMAN$58.444.8★2,590 rev
CRAFTSMAN Screwdriver Set Slotted & Phillips 14Piece (CMHT65045)
CRAFTSMAN$36.494.8★1,985 rev
Newest
by launch date
CRAFTSMAN Screwdriver Set 12 Pc Includes Flat Head and Phillips Screwdrivers Offset Magnetizer/Demagnetizer (CMHT65130)
CRAFTSMAN$31.636 rev
CRAFTSMAN Screwdriver Set 8 Pc Flat Head and Phillips Screwdrivers (CMHT65130)
CRAFTSMAN$18.7157 rev
CRAFTSMAN Screwdriver Set 39 Pc Durable Acetate Handle Master Combination Multi Screw Driver Set Kit (CMHT65180)
CRAFTSMAN$40.0710 rev
CRAFTSMAN Screwdriver Multi-Bit Set 6 in 1 Acetate Handle (CMHT66052)
CRAFTSMAN$10.721,066 rev
CRAFTSMAN Screwdriver Set Bi-material 2 Piece (CMHT65072N)
CRAFTSMAN$7.38868 rev
Trending
90-day click momentumCRAFTSMAN Screwdriver Set 12 Pc Includes Flat Head and Phillips Screwdrivers Offset Magnetizer/Demagnetizer (CMHT65130)
CRAFTSMAN$31.635.0★
CRAFTSMAN Screwdriver Set 39 Pc Durable Acetate Handle Master Combination Multi Screw Driver Set Kit (CMHT65180)
CRAFTSMAN$40.074.6★
CRAFTSMAN Screwdriver Set 8 Pc Flat Head and Phillips Screwdrivers (CMHT65130)
CRAFTSMAN$18.714.9★
CRAFTSMAN Screwdriver with 6 Multi-Bits Store Extra Bits in Handle (CMHT68000)
CRAFTSMAN$8.174.7★
CRAFTSMAN Screwdriver Set Bi-Material 8 Piece Set (CMHT65075N)
CRAFTSMAN$18.504.8★
What buyers say about craftsman screwdriver
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great Value”
“a comfortable grip”
“very durable”
“On time and As advertised”
“Easy to use”
“Very sturdy”
“I still highly recommend these especially because all the main sizes are in this pack”
“Handy accessible multibit set”
“Comfortable for carpal tunnel”
What buyers complain about
“the case it too small”
“Cheaply Made”
“Broke one on the first day”
“Not as described”
“makes no sense when it comes to use”
“The bits have no strength”
“Sent me an open product”
“Also the extension piece is jammed”
“now none of the bits will stay in the Handel”
“may be overpriced”
Top return reasons
Common questions
- Is craftsman screwdriver profitable to sell on Amazon United States?
- The niche generates $543K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the craftsman screwdriver niche?
- 3 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in craftsman screwdriver?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for craftsman screwdriver peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the craftsman screwdriver niche?
- Listings span $5.65–$157.49; the average listing price is $32.02 (sweet spot $15–$100). The average incumbent carries 1,786 reviews — the moat a new listing must climb.