Skip to content

Craftsman Saw

Fail

Buyers convert on only 2.3% of searches, so Craftsman Saw is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$158K/yr71K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
40%top-5 click share · 15 brands · 148 sellers

Flapen Score

Craftsman Saw against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman Saw is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman Saw market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman Saw 71K times last year and spent an estimated $158K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
2.3%
Market size, estimated
$158Ka year
Peak month
September1.6× the quietest month
Top search term
craftsman saw27K searches a year

02 · Price

A sale here is worth $98.06.

Listings sell for $98.06 on average, from $9.87 to $299.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $98.06 that is $0 to $10K a year per listing.

Average price
$98.06inside the $15 to $100 sweet spot
Price range
$9.87–$299.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #252 within Handsaws. It carries 1,386 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
88%
Out of stock, average day
5.0%
Average rank
#252in Handsaws
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,386per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Craftsman Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

148

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

13%

  • CRAFTSMAN63%
  • Kings County Tools11%
  • LYNX4%
  • Jorgensen3%
  • Spear & Jackson3%
  • dashengdianzi3%
  • Open — no brand owns it (9 brands, 13%)

Demand

Craftsman Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Craftsman Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman saw27K/yr
  • crosscut saw22K/yr
  • cross cut saw6K/yr
  • craftsman 20v saw4K/yr
  • craftsman hand saw4K/yr
  • log saw5K/yr
  • crosscut hand saw3K/yr

Reviews and returns

What reviews say buyers love and hate about Craftsman Saw

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
11%of negative reviews mention “Durability”
2.2%of orders come back
“Not durable”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Craftsman Saw questions

Answered from the same tracked data.