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craftsman saw

Skip it

Weak search conversion (2.3%) — this niche doesn't clear our bar today.

Market size 33Growth 34Conversion 28Competition 75Returns 71Price range 29Avg price 76Brand share 35Review moat 53Quality gap 42

Avg price

Great$98.06

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,386.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 71K searches

Price range

Okay$9.87–$299.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, craftsman saw is a $158K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

craftsman saw market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$98K–$123K
units × avg price
Conversion rate
2.3%
Avg BSR
#252
Page quality
0%
Prime
88%
Sponsored
60%
Out of stock
5.0%
Avg brand age
52 months
Avg seller age
153 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

148

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

13%

  • CRAFTSMAN63%
  • Kings County Tools11%
  • LYNX4%
  • Jorgensen3%
  • Spear & Jackson3%
  • dashengdianzi3%
  • Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +7.5% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.6×

Top craftsman saw search terms

  • craftsman saw27K/yr
  • crosscut saw22K/yr
  • cross cut saw6K/yr
  • craftsman 20v saw4K/yr
  • craftsman hand saw4K/yr
  • log saw5K/yr
  • crosscut hand saw3K/yr
All search terms

Top craftsman saw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about craftsman saw

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Very affordable”

Quality-Overall16%

“Great quality tool”

Sharpness8%

“Sharp blade”

Advertised Vs Actual Product8%

“As Advertised”

Ease Of Use8%

“Easy to operate”

Battery Life5%

“Battery life is great”

Precision Of Cut5%

“accurate cuts and stays sharp”

Strength4%

“Very powerful”

Weight Light4%

“Light and cut clean”

Size-Overall2%

“perfect size”

What buyers complain about

Durability11%

“Not durable”

Charging11%

“Stops charging”

Battery Life7%

“one battery is completely dead”

Precision Of Cut7%

“it will cut”

Quality-Overall7%

“Not great quality”

Advertised Vs Actual Product5%

“The reviews for this are very misleading”

Size-Overall4%

“Small”

Sharpness4%

“I would not recommend even trying a rip cut on”

Functionality-Overall3%

“it fails very bad”

Value For Money3%

“Dont waste your money on the cheaper alternative”

Top return reasons

Size-Overall15%
Functionality-Overall14%
Value For Money8%
Advertised Vs Actual Product7%
Battery Inclusion7%
Defective Material/Parts6%
Sharpness6%
Product Condition4%
Weight Heavy4%
Strength3%

Common questions

Is craftsman saw profitable to sell on Amazon United States?
The niche generates $158K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (47/100).
How competitive is the craftsman saw niche?
15 brands and 148 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in craftsman saw?
Top complaints mined from reviews: Durability, Charging, Battery Life. The return rate is 2.2%.
When does demand for craftsman saw peak?
Demand peaks in Aug–Sep–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the craftsman saw niche?
Listings span $9.87–$299.11; the average listing price is $98.06 (sweet spot $15–$100). The average incumbent carries 1,386 reviews — the moat a new listing must climb.