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Craftsman Sander

Fail

The top 5 brands take 100% of clicks, so Craftsman Sander is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$77K/yr34K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
96%top-5 click share · 3 brands · 32 sellers

Flapen Score

Craftsman Sander against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman Sander is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman Sander market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman Sander 34K times last year and spent an estimated $77K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
4.6%
Market size, estimated
$77Ka year
Peak month
December1.4× the quietest month
Top search term
craftsman sander24K searches a year

02 · Price

A sale here is worth $49.49.

Listings sell for $49.49 on average, from $19.98 to $70.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $49.49 that is $5K to $12K a year per listing.

Average price
$49.49inside the $15 to $100 sweet spot
Price range
$19.98–$70.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Power Tools. It carries 2,237 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Power Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,237per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Craftsman Sander products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

$0$15K$31K$46K$61K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • CRAFTSMAN91%
  • Skil5%
  • POTUINOM4%

Demand

Craftsman Sander search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Craftsman Sander

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
22%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Garbage quality, like other reviews mentioned”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Craftsman Sander questions

Answered from the same tracked data.