Is craftsman power tool set profitable to sell on Amazon United States?

The niche generates $27K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (28/100).

How competitive is the craftsman power tool set niche?

2 brands and 116 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in craftsman power tool set?

Top complaints mined from reviews: Battery Life, Durability, Functionality-Overall. The return rate is 1.6%.

When does demand for craftsman power tool set peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the craftsman power tool set niche?

Listings span $13.13–$369.06; the average listing price is $156.27 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

craftsman power tool set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good1,027.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$156.27

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Price range

Bad$13.13–$369.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$27K

$27K/yr · 46K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, craftsman power tool set is a $27K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

craftsman power tool set market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $39K–$78K; units × avg price
Conversion rate: 0.4%
Avg BSR: #96
Page quality: 0%
Prime: 94%
Sponsored: 47%
Out of stock: 10.0%
Avg brand age: 32 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

CRAFTSMAN98%
VITÉ202%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top craftsman power tool set search terms

craftsman power tool set28K/yr -21.4%0.5% conv.
craftsman brushless7K/yr +55.1%0.3% conv.
v208K/yr +36.5%0.6% conv.
craftsman 20v tools combo kit3K/yr +21.1%0.8% conv.

All search terms

Top craftsman power tool set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRAFTSMAN V20 Power Tool Combo Kit 7-Tool Cordless Power Tool Set with 2 Batteries and Charger (CMCK700D2)

CRAFTSMAN$299.114.6★1,413 rev

CRAFTSMAN V20 Cordless 6-Tool Combo Kit With Two 2.0 Ah Batteries and Charger (CMCK601D2)

CRAFTSMAN$217.874.4★29 rev

CRAFTSMAN V20 Brushless RP 1/2 inch Drill/Driver with 2 speed gear box 1/4 inch Impact Driver 2 Batteries and Charger Included (CMCK2530C2)

CRAFTSMAN$148.264.5★171 rev

CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)

CRAFTSMAN$100.304.7★9,115 rev

CRAFTSMAN V20 Cordless 6-Tool Power Tool Combo Kit with 2 Batteries and Charger (CMCK600D2)

CRAFTSMAN$307.074.3★139 rev

Newest

by launch date

CRAFTSMAN V20 Brushless RP Drill Driver and Impact Driver Compact 2 Tool Combo Kit With 2 x 2ah Battery and Charger 1900 RPM Power Drill 2100 Torque Cordless Impact (CMCK1411D2)

CRAFTSMAN$146.4624 rev

3mo ago

CRAFTSMAN V20 BRUSHLESS RP Compact Drill/Driver Variable Speeed Trigger Built In LED Includes Battery and Charger (CMCD714D1)

CRAFTSMAN$86.35107 rev

10mo ago

CRAFTSMAN V20 BRUSHLESS RP Compact Impact Driver Kit (CMCF811D1)

CRAFTSMAN$85.2192 rev

10mo ago

CRAFTSMAN V20 Brushless RP 1/2 inch Drill/Driver with 2 speed gear box 1/4 inch Impact Driver 2 Batteries and Charger Included (CMCK2530C2)

CRAFTSMAN$148.26171 rev

1y ago

CRAFTSMAN V20 Cordless 8-Tool Combo Kit With Two 2.0 Ah Batteries and Charger (CMCK801D2)

CRAFTSMAN$369.0622 rev

2y ago

What buyers say about craftsman power tool set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent Quality”

Value For Money20%

“Money well spent”

Battery Life9%

“Long lasting battery”

Advertised Vs Actual Product7%

“True to the description”

Strength6%

“The drill offers strong torque”

Ease Of Use6%

“Easy to use guns”

Weight Light4%

“lightweight package”

Compactness3%

“more compact in size they have substantially more power”

Durability3%

“should be pretty durable”

Charging2%

“the charging is very fast too”

What buyers complain about

Battery Life12%

“Bad battery”

Durability8%

“Lack impact for breakage”

Functionality-Overall8%

“I feel it would break or strip gears if used to tighten nuts/bolts”

Size-Overall8%

“The tools are so small”

Mechanism Issues7%

“the drill chuck stopped locking onto bits after only a few uses”

Value For Money6%

“They are regularly overpriced”

Charging5%

“even the included 2Ah batteries can take well over an hour to charge using the provided charger”

Low Power3%

“Not great. power issues”

Ease Of Use3%

“They were hard cuts”

Strength3%

“weak power”

Top return reasons

Functionality-Overall18%

Battery Inclusion14%

Value For Money12%

Advertised Vs Actual Product9%

Defective Material/Parts9%

Size-Overall7%

Product Condition6%

Strength4%

Low Power4%

Weight Heavy2%

Common questions

Is craftsman power tool set profitable to sell on Amazon United States?: The niche generates $27K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (28/100).
How competitive is the craftsman power tool set niche?: 2 brands and 116 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in craftsman power tool set?: Top complaints mined from reviews: Battery Life, Durability, Functionality-Overall. The return rate is 1.6%.
When does demand for craftsman power tool set peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the craftsman power tool set niche?: Listings span $13.13–$369.06; the average listing price is $156.27 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.