Skip to content
40

craftsman flashlight

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 24Conversion 43Competition 29Returns 75Price range 95Avg price 95Brand share 0Review moat 85Quality gap 28

Avg price

Incredible$36.75

avg listing price — sweet spot $15–$100

Price range

Incredible$16.88–$95.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great291.56

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Market size

Bad$90K

$90K/yr · 71K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, craftsman flashlight is a $90K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

craftsman flashlight market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$74K–$92K
units × avg price
Conversion rate
3.4%
Avg BSR
#608
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
1.2%
Avg brand age
44 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • CRAFTSMAN82%
  • Edtran8%
  • QSDXNYDC5%
  • Taingwei3%
  • Fiihio2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.5×

Top craftsman flashlight search terms

  • craftsman light21K/yr
  • craftsman flashlight21K/yr
  • craftsman work light12K/yr
  • craftsman 20v light9K/yr
  • craftsman v20 light5K/yr
  • craftsman led work light3K/yr
  • craftsman light 20v971/yr
All search terms

Top craftsman flashlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about craftsman flashlight

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow46%

“Great little light”

Quality-Overall12%

“Great addition to the workshop”

Value For Money8%

“Decent for price”

Battery Life6%

“Battery runtime has been very good”

Ease Of Use4%

“Surprisingly good time of use”

Charging4%

“Holds a good charge”

Portability4%

“It's easy to move where I need it”

Adjustability/Rotatability/Reclining1%

“This is a very practical purchase for those times that you're working in a space where you need light and you need it to be bright and adjustable”

Advertised Vs Actual Product1%

“Exactly what I needed”

Durability1%

“very durable”

What buyers complain about

Battery Life17%

“Battery doesnt fit”

Size-Overall15%

“This light may be small”

Quality-Overall8%

“which indicates they are cheaply made”

Brightness/Shine/Glow8%

“Not so bright”

Advertised Vs Actual Product6%

“Wrong description”

Battery Inclusion6%

“No battery”

Ease Of Use6%

“Its not super easy to use”

Durability5%

“Broke the second time”

Bulb Flicker/Dimming/Color3%

“Not so bright”

Magnetic Strength/Adsorption3%

“doesn't have a magnet”

Top return reasons

Brightness/Shine/Glow17%
Battery Inclusion12%
Size-Overall10%
Functionality-Overall9%
Defective Material/Parts8%
Advertised Vs Actual Product7%
Product Condition6%
Value For Money6%
Charging5%
Quality-Overall4%

Common questions

Is craftsman flashlight profitable to sell on Amazon United States?
The niche generates $90K/yr across 16 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (40/100).
How competitive is the craftsman flashlight niche?
5 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in craftsman flashlight?
Top complaints mined from reviews: Battery Life, Size-Overall, Quality-Overall. The return rate is 2.0%.
When does demand for craftsman flashlight peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 16.5× the quietest.
What does it cost to enter the craftsman flashlight niche?
Listings span $16.88–$95.96; the average listing price is $36.75 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.