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craftsman drill

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 72Growth 41Conversion 52Competition 23Returns 63Price range 61Avg price 84Brand share 0Review moat 45Quality gap 22

Avg price

Great$76.46

avg listing price — sweet spot $15–$100

Market size

Good$786K

$786K/yr · 245K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$23.26–$148.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,964.44

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, craftsman drill is a $786K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

craftsman drill market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$612K–$765K
units × avg price
Conversion rate
4.2%
Avg BSR
#66
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
0.0%
Avg brand age
34 months
Avg seller age
143 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • CRAFTSMAN93%
  • JIARUISI5%
  • SEKGHY2%

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +12.9% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top craftsman drill search terms

  • craftsman drill109K/yr
  • craftsman drill set25K/yr
  • taladro craftsman20K/yr
  • craftsman cordless drill18K/yr
  • craftsman 20v drill10K/yr
  • taladro inalmbrico craftsman10K/yr
  • drill craftsman10K/yr
  • taladros craftsman9K/yr
  • craftman drill7K/yr
  • craftman drill set7K/yr
All search terms

Top craftsman drill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$79K20%$157K30%$236K40%$315K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
CRAFTSMAN V20 Cordless Drill/Driver Kit 1/2 inch Battery and Charger Included (CMCD700C1)

CRAFTSMAN V20 Cordless Drill/Driver Kit 1/2 inch Battery and Charger Included (CMCD700C1)

CRAFTSMAN$60.604.7★5,995 rev

2
CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)

CRAFTSMAN V20 MAX Cordless Drill Driver and Impact Driver Set Power Tool Set with 2 Batteries and Charger LED Work Light 2 Bits Bag (CMCK200C2)

CRAFTSMAN$100.304.7★9,115 rev

3
CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN$58.224.7★5,995 rev

4
CRAFTSMAN V20 BRUSHLESS RP Compact Drill/Driver Variable Speeed Trigger Built In LED Includes Battery and Charger (CMCD714D1)

CRAFTSMAN V20 BRUSHLESS RP Compact Drill/Driver Variable Speeed Trigger Built In LED Includes Battery and Charger (CMCD714D1)

CRAFTSMAN$86.354.8★107 rev

5
20V Cordless Drill Electric Power Drill Set with Battery Charger and Carrying Case 3/8 Keyless Chuck 2 Variable Speed 18+3 Torque 72pcs Driver Bits and Belt Hook Red

20V Cordless Drill Electric Power Drill Set with Battery Charger and Carrying Case 3/8 Keyless Chuck 2 Variable Speed 18+3 Torque 72pcs Driver Bits and Belt Hook Red

JIARUISI$35.244.6★620 rev

Newest

by launch date
CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN$58.225,995 rev

5mo ago
CRAFTSMAN 20V MAX 1/2 Cordless Hammer Drill Includes 2 Batteries (2 Ah) Charger and Double Ended Bit Longer Runtime Power Hammer Drill with LED Light (CMCD712D2)

CRAFTSMAN 20V MAX 1/2 Cordless Hammer Drill Includes 2 Batteries (2 Ah) Charger and Double Ended Bit Longer Runtime Power Hammer Drill with LED Light (CMCD712D2)

CRAFTSMAN$117.1540 rev

5mo ago
CRAFTSMAN Cordless 1/4 Impact Driver with 2 Ah Lithium Ion Battery Charger and PH2 Screwdriving Bit LED Light High Torque Variable Speed 2900 RPM (CMCF801D1)

CRAFTSMAN Cordless 1/4 Impact Driver with 2 Ah Lithium Ion Battery Charger and PH2 Screwdriving Bit LED Light High Torque Variable Speed 2900 RPM (CMCF801D1)

CRAFTSMAN$58.722,369 rev

5mo ago
SEKGHY Brushless Power Drill Cordlesswith battery and charger 70 N.m

SEKGHY Brushless Power Drill Cordlesswith battery and charger 70 N.m

SEKGHY$69.4440 rev

8mo ago
CRAFTSMAN V20 BRUSHLESS RP Compact Drill/Driver Variable Speeed Trigger Built In LED Includes Battery and Charger (CMCD714D1)

CRAFTSMAN V20 BRUSHLESS RP Compact Drill/Driver Variable Speeed Trigger Built In LED Includes Battery and Charger (CMCD714D1)

CRAFTSMAN$86.35107 rev

10mo ago

Trending

90-day click momentum
CRAFTSMAN Cordless 1/4 Impact Driver with 2 Ah Lithium Ion Battery Charger and PH2 Screwdriving Bit LED Light High Torque Variable Speed 2900 RPM (CMCF801D1)

CRAFTSMAN Cordless 1/4 Impact Driver with 2 Ah Lithium Ion Battery Charger and PH2 Screwdriving Bit LED Light High Torque Variable Speed 2900 RPM (CMCF801D1)

CRAFTSMAN$58.724.7★

▲ 256%
CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN V20 1/2 in Cordless Drill Set With 2.0 Ah Battery Charger and Double Ended Bit LED Light Long Runtime Ergonomic Power Drill Driver (CMCD702D1)

CRAFTSMAN$58.224.7★

▲ 226%
CRAFTSMAN 20V MAX 1/2 Cordless Hammer Drill Includes 2 Batteries (2 Ah) Charger and Double Ended Bit Longer Runtime Power Hammer Drill with LED Light (CMCD712D2)

CRAFTSMAN 20V MAX 1/2 Cordless Hammer Drill Includes 2 Batteries (2 Ah) Charger and Double Ended Bit Longer Runtime Power Hammer Drill with LED Light (CMCD712D2)

CRAFTSMAN$117.154.5★

▲ 126%
SEKGHY Brushless Power Drill Cordlesswith battery and charger 70 N.m

SEKGHY Brushless Power Drill Cordlesswith battery and charger 70 N.m

SEKGHY$69.444.6★

▲ 75%
CRAFTSMAN 140 Pc Impact Driver Bit Set Steel Black Oxide Coated Impact Drill Bit Set Precision Machined Tips (CMAF140SET)

CRAFTSMAN 140 Pc Impact Driver Bit Set Steel Black Oxide Coated Impact Drill Bit Set Precision Machined Tips (CMAF140SET)

CRAFTSMAN$40.644.8★

▲ 58%

What buyers say about craftsman drill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent Quality”

Value For Money13%

“Great value”

Battery Life10%

“I'm loving the battery power”

Strength8%

“Very powerful”

Ease Of Use6%

“easy to operate”

Weight Light6%

“Easy to use and lightweight”

Advertised Vs Actual Product5%

“True to the description”

Durability4%

“feel durable”

Grip4%

“awesome grip”

Charging4%

“holds a charge for a long time”

What buyers complain about

Charging8%

“it still will not charge up”

Durability8%

“Broke on first use”

Battery Life8%

“battery capacity is limited”

Functionality-Overall6%

“will not function”

Quality-Overall5%

“A piece of junk”

Ease Of Use4%

“Frustrating to use because of the switch”

Size-Overall4%

“Small”

Defective Material/Parts4%

“Received Broken”

Weight Heavy3%

“It was heavy”

Value For Money3%

“They are regularly overpriced”

Top return reasons

Functionality-Overall16%
Battery Inclusion13%
Value For Money10%
Defective Material/Parts10%
Size-Overall8%
Advertised Vs Actual Product6%
Charging5%
Product Condition4%
Strength4%
Low Power4%

Common questions

Is craftsman drill profitable to sell on Amazon United States?
The niche generates $786K/yr across 16 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (44/100).
How competitive is the craftsman drill niche?
3 brands and 77 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in craftsman drill?
Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.5%.
When does demand for craftsman drill peak?
Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the craftsman drill niche?
Listings span $23.26–$148.26; the average listing price is $76.46 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.