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Craftsman Drill

Fail

The top 5 brands take 100% of clicks, so Craftsman Drill is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$786K/yr245K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
72%top-5 click share · 3 brands · 77 sellers

Flapen Score

Craftsman Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman Drill is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman Drill 245K times last year and spent an estimated $786K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $786K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
4.2%
Market size, estimated
$786Ka year
Peak month
December1.6× the quietest month
Top search term
craftsman drill109K searches a year

02 · Price

A sale here is worth $76.46.

Listings sell for $76.46 on average, from $23.26 to $148.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $76.46 that is $38K to $57K a year per listing.

Average price
$76.46inside the $15 to $100 sweet spot
Price range
$23.26–$148.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$38K–$57K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Power Tools. It carries 1,964 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Power Tools
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,964per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Craftsman Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$79K$157K$236K$315K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • CRAFTSMAN93%
  • JIARUISI5%
  • SEKGHY2%

Demand

Craftsman Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Craftsman Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman drill109K/yr
  • craftsman drill set25K/yr
  • taladro craftsman20K/yr
  • craftsman cordless drill18K/yr
  • craftsman 20v drill10K/yr
  • taladro inalmbrico craftsman10K/yr
  • drill craftsman10K/yr
  • taladros craftsman9K/yr
  • craftman drill7K/yr
  • craftman drill set7K/yr

Reviews and returns

What reviews say buyers love and hate about Craftsman Drill

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Charging”
2.5%of orders come back
“it still will not charge up”
A buyer, on “Charging”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Craftsman Drill questions

Answered from the same tracked data.