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Craftsman 20v Battery

Pass

Craftsman 20v Battery scores 68 out of 100, a Pass. Shoppers spend $2.2M a year here, search demand grew +59.8% this quarter, and returns run at 2.1% of orders.

Flapen Score
68
68 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +20 vs the category median of 48
Market size
$2.2M/yr917K searches / yr
90-day growth
+59.8%search demand this quarter
Competition
55%top-5 click share · 15 brands · 110 sellers

Flapen Score

Craftsman 20v Battery against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman 20v Battery is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craftsman 20v Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman 20v Battery 917K times last year and spent an estimated $2.2M. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 917K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
917K
Growth, 90 days vs prior 90
+59.8%
Conversion, latest week
4.7%
Market size, estimated
$2.2Ma year
Peak month
June2.4× the quietest month
Top search term
craftsman 20v battery508K searches a year

02 · Price

A sale here is worth $51.93.

Listings sell for $51.93 on average, from $18.65 to $115.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $51.93 that is $52K to $65K a year per listing.

Average price
$51.93inside the $15 to $100 sweet spot
Price range
$18.65–$115.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$52K–$65K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #486 within Battery Packs & Chargers. It carries 826 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#486in Battery Packs & Chargers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
826per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Craftsman 20v Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$223K$446K$668K$891K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

110

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

18%

  • CRAFTSMAN44%
  • Cheerlark12%
  • TenHutt7%
  • SANIU7%
  • ELEFLY7%
  • Ultraxxis5%
  • Open — no brand owns it (9 brands, 18%)

Demand

Craftsman 20v Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Craftsman 20v Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman 20v battery508K/yr
  • craftsman battery139K/yr
  • craftsman v20 battery52K/yr
  • craftman 20 v battery50K/yr
  • 20v craftsman battery22K/yr
  • craftsman 20 volt battery14K/yr
  • v20 craftsman battery15K/yr
  • craftsman batteries17K/yr
  • bateria craftsman 20v14K/yr
  • baterias craftsman v2012K/yr

Reviews and returns

What reviews say buyers love and hate about Craftsman 20v Battery

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Battery Life”
31%of negative reviews mention “Charging”
2.1%of orders come back
“Stops charging”
A buyer, on “Charging”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Craftsman 20v Battery questions

Answered from the same tracked data.